Resumen

This study is derived from the need for information in the Audiovisual sector, to create the databases to identify the sector's stakeholders, to know their dynamics and in the same sense of investigative research for decision-making in order to benefit to people who consider the Audiovisual sector as their lifestyle and main source of income; Contributing to the social, economic and cultural development of the region. Within the framework of the project mapping creative and cultural sectors in the city of Ibagué, the results related to the audiovisual sector are analyzed, then a qualitative mapping analysis is carried out to collect data, obtaining an identification of the sector. The development of the project the characteristic of the value chain in which the actors the opinion on the current dynamics, strengths, weaknesses, factors that promote and inhibit the development of the sector in Ibagué. In addition to a georeferencing of places related to the production and realization of activities of the audiovisual sector in the city, through the mapping workshop conducted. Keywords: Creative and cultural industries, cultural mapping, local development, Ibagué, audiovisual sector.