Resumen

Companies marketing becomes a critical issue, and of vital importance for them, because with it, companies can achieve a big growth in the market, therefore, in the great world of marketing there is a part called, marketing plan, it is responsible for creating a way for the company, and helps to examine in its entirety as it is located in a matter of positioning, and so that strategies can be applied to reach the client, in turn, include a schedule, budget and responsible for the planned work. With all the above mentioned study, also gets to play an important role in the implementation of the area of marketing companies, as a professional in the field can lead to a company to success, creating effective communication with the customer, alliances and channels in order to thus meet the expectations of both internal and external, marketing plan covers all the issues already mentioned above, and further to that, opens the field of view to a future of recognition.