Plan de negocios Parkinghere
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The present document contains the study of a Parkinghere enterprise business plan, mobile application that allows to locate in real time an available parking space inside the establishments and to manage the payment for those drivers who move in the city of Bogotá. For the development and presentation of the Business Plan, market aspects, technical aspects, environmental aspects, financial, economic and social aspects were analyzed, which allowed analyzing and determining the viability of this project. Within each of the chapters presented in the business plan, the viability of the operational start-up will be determined. It is important to clarify that the business plan has an important economic-social component. All studies are supported by theories generally accepted in the academic world.