Resumen

Next, this project aims to present a profitable business model that offers the market a company dedicated to the manufacture and commercialization of women's clothing through the renewal of clothing in the city of Ibagué, whose objective is to provide Latin women with an alternative to what is called "fast fashion", through sustainable fashion, which reduces the pollution generated in the manufacture of textiles. Said business plan is carried out using descriptive research that will show us the viability of the project, which must be dynamic and sustainable. Likewise, in the development of the work, the different external variables that affect the creation of a new company are described, in addition to specifying the strategic platform and the marketing mix that will guide the company to achieve its objectives.