Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12313/2300
Full metadata record
DC FieldValueLanguage
dc.rights.licenseManifiesto que el documento objeto de esta autorización es de mi exclusiva autoría, tengo la titularidad plena sobre él y el mismo fue elaborado sin quebrantar ni suplantar los derechos de autor de terceros. En caso de queja o acción por parte de un tercero referente a los derechos de autor sobre el mismo, asumiré la responsabilidad total, y saldré en defensa de los derechos aquí autorizados a la Universidad de Ibagué; por tanto, para todos los efectos, la Universidad de Ibagué actúa como un tercero de buena fe. Esta autorización no implica renunciar al derecho que tengo de publicar total o parcialmente el documento. Toda persona que consulte el documento, ya sea en la biblioteca o el medio electrónico en donde sea reproducido, podrá copiar apartes del texto, siempre y cuando cite la fuente, es decir el título del documento y a mí como su autor.es_CO
dc.contributor.advisorCalderón García, Haydéees_CO
dc.contributor.advisorRoa Vivas, Nidiaes_CO
dc.contributor.authorGarcía Ortiz, Paula Andreaes_CO
dc.date.accessioned2021-01-29T20:56:06Z-
dc.date.available2021-01-29T20:56:06Z-
dc.date.issued2020-
dc.identifier.citationGarcía Ortiz, P.A. (2020). Capacidades dinámicas de marketing en la estrategia de distribución internacional. [Tesis Maestría, Universidad de Ibagué, Universidad de Valencia]. https://hdl.handle.net/20.500.12313/2300es_CO
dc.identifier.urihttps://hdl.handle.net/20.500.12313/2300-
dc.descriptionObjetivo: El objetivo de esta investigación es explorar el impacto de las capacidades dinámicas específicas de marketing en la integración de las funciones de los canales de distribución internacionales en empresas de economías emergentes tomando como referencia Colombia. Diseño/metodología/enfoque: Se utiliza una metodología cuantitativa, basado en el análisis de 20 cuestionarios aplicados a empresas colombianas del sector agroalimentario. El tratamiento de la información se ha realizado con el programa SmartPLS versión 3. Hallazgos: Aunque el tamaño de la muestra no permite obtener resultados concluyentes, los resultados muestran relaciones positivas entre las capacidades dinámicas de networking, adaptación al mercado e innovación y el proceso de internacionalización de las empresas analizadas. También, se identificó un vínculo positivo entre la capacidad de networking y la integración del canal de distribución. Sin embargo, no se encontró evidencia que indique la relación de la capacidad de orientación al mercado con el proceso de internacionalización ni de las capacidades de adaptación, innovación y orientación al mercado con la integración del canal de distribución. Limitaciones/implicaciones: El tamaño de la muestra influyó significativamente en los resultados del estudio. Por lo tanto, es fundamental incrementar el número de empresas involucradas en el estudio para comprobar las hipótesis del modelo. A su vez, aumentar los recursos para ampliar el alcance del estudio y así, lograr un modelo estructural con validez y fiabilidad. Originalidad/valor: El estudio supone una aportación al ámbito de análisis de las capacidades dinámicas de marketing en la integración del canal internacional en países latinoamericanos. Se realiza un acercamiento exploratorio al proponer un modelo de medición que puede ser comprobado en futuras investigaciones.es_CO
dc.formatApplication/pdfen
dc.language.isoeses_CO
dc.publisherUniversidad de Ibagué, Universidad de Valencia.es_CO
dc.rightsCreative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licenseen
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en
dc.subjectMarketinges_CO
dc.subjectCanales de distribuciónes_CO
dc.subjectEconomías emergenteses_CO
dc.subjectCapacidades dinámicas de marketinges_CO
dc.subjectIntegración de canal de distribuciónes_CO
dc.subjectMercado internacionales_CO
dc.subjectInternacionalizaciónes_CO
dc.subjectNetworkinges_CO
dc.titleCapacidades dinámicas de marketing en la estrategia de distribución internacionales_CO
dc.typemasterThesisen
dcterms.bibliographicCitationAndersen O, Buvik A (2002) Firms‟ internationalization and alternative approaches to the international customer/market selection. Int Bus Rev 11:347–363-
dcterms.bibliographicCitationAntoldi, F., Cerrato, D., & Depperu, D. (2013). SMEs export consortia and the development of intangible resources. Journal of Small Business and Enterprise Development, 20(3), 567–583. https://doi.org/10.1108/JSBED-04- 2013-0062-
dcterms.bibliographicCitationAsseraf, Y. and Shoham, A. (2019) „Crafting strategy for international marketing: outside-in or inside-out?‟, International Marketing Review, Vol. 36 No.6, pp. 859–886. Available at: https://doi.org/10.1108/IMR-01- 2018-0016.-
dcterms.bibliographicCitationAssink, M. (2006) „Inhibitors of disruptive innovation capability: A conceptual model‟, European Journal of Innovation Management, Vol. 9 No.2, pp. 215–233. Available at: https://doi.org/10.1108/14601060610663587.-
dcterms.bibliographicCitationAtuahene-Gima, K. (1995). The Influence of New Product Factors on Export Propensity and Performance: An Empirical Analysis. Journal of International Marketing, 3(2), 11–28. https://doi.org/10.1177/1069031x9500300203-
dcterms.bibliographicCitationBaker, W. E., Grinstein, A., & Perin, M. G. (2020). The Impact of Entrepreneurial Orientation on Foreign Market Entry: the Roles of Marketing Program Adaptation, Cultural Distance, and Unanticipated Events. Journal of International Entrepreneurship, 18(1), 63–91. https://doi.org/10.1007/s10843-019-00257-0-
dcterms.bibliographicCitationBarrales, V., Martínez, F. J., & Gázquez, J. C. (2014). Dynamic marketing capabilities: Toward an integrative framework. International Journal of Management Reviews, 16(4), 397–416. https://doi.org/10.1111/ijmr.12026-
dcterms.bibliographicCitationBerghman, L., Matthyssens, P., & Vandenbempt, K. (2012). Value innovation, deliberate learning mechanisms and information from supply chain partners. Industrial Marketing Management, Vol. 41 No.1, pp. 27–39. Available at: https://doi.org/10.1016/j.indmarman.2011.11.014-
dcterms.bibliographicCitationBianchi, C., Glavas, C. and Mathews, S. (2017) „SME international performance in Latin America‟, Journal of Small Business and Enterprise Development, Vol. 24 No.1, pp. 176–195. Available at: https://doi.org/10.1108/jsbed09-2016-0142.-
dcterms.bibliographicCitationBlesa, A., & Bigné, E. (2005). The effect of market orientation on dependence and satisfaction in dyadic relationships. Marketing Intelligence and Planning, 23(3), 249–265. https://doi.org/10.1108/02634500510597292-
dcterms.bibliographicCitationBlesa, A., Ripollés, M., & Monferrer, D. (2010). Marketing capabilities: Do they matter in INVs? World Review ofEntrepreneurship, Management and Sustainable Development, 6(1–2), 71–99. https://doi.org/10.1504/WREMSD.2010.031639-
dcterms.bibliographicCitationMora, R., & Johnston, W. J. (2017). Needed B2B marketing capabilities : Insights from the USA and emerging Latin America. International Business Review, (April), 1–16.-
dcterms.bibliographicCitationMorgan, N. A. (2012). Marketing and business performance. Journal of the Academic Marketing Sciencie.40: 102– 119. https://doi.org/10.1007/s11747-011-0279-9-
dcterms.bibliographicCitationMu, J. et al. (2017) „Strategic orientation and new product development performance: The role of networking capability and networking ability‟, Industrial Marketing Management. Elsevier Inc., Vol. 64, pp. 187–201. Available at: https://doi.org/10.1016/j.indmarman.2016.09.007.-
dcterms.bibliographicCitationNarver, J. C., Slater, S. F. and MacLachlan, D. L. (2004) „Responsive and Proactive Market Orientation and NewProduct Success*‟, Journal of Product Innovation Management, Vol.21 No.5, pp. 334–347. Available at: https://doi.org/10.1111/j.0737-6782.2004.00086.x.-
dcterms.bibliographicCitationNgatno, & Dewi, R. S. (2019). The role of adaptive ability in firm performance: Moderating effect of firm size and age. Asian Economic and Financial Review, 9(7), 807–823. https://doi.org/10.18488/journal.aefr.2019.97.807.823-
dcterms.bibliographicCitationParida, V., Sjödin, D. R., Lenka, S., & Wincent, J. (2015). Developing global service innovation capabilities :How global manufacturers address the challenges of market heterogeneity. Research Technology Management, 58(5), 35–44. https://doi.org/10.5437/08956308X5805360-
dcterms.bibliographicCitationPham, T. S. H., Monkhouse, L. Le, & Barnes, B. R. (2017). The influence of relational capability and marketing capabilities on the export performance of emerging market firms. International Marketing Review, 34(5), 606– 628. https://doi.org/10.1108/IMR-07-2014-0235-
dcterms.bibliographicCitationPino, C. G. (2018). Innovation and internationalization on the competitiveness of exporting firms: Lessons from South American emerging economies. Academia Revista Latinoamericana de Administracion, 31(4), 651–662. https://doi.org/10.1108/ARLA-12-2016-0336-
dcterms.bibliographicCitationPla-Barber, J., & Escribá-Esteve, A. (2006). Accelerated internationalisation: evidence from a late investor country. International Marketing Review, 23(3), 255–278-
dcterms.bibliographicCitationRipollés, M., & Blesa, A. (2012). International new ventures as “ small multinationals”: The importance of marketing capabilities. Journal of World Business, 47(2), 277–287. https://doi.org/10.1016/j.jwb.2011.04.015-
dcterms.bibliographicCitationVicente, M., Abrantes, J. L., & Teixeira, M. S. (2015). Measuring innovation capability in exporting firms: The INNOVSCALE. International Marketing Review, 32(1), 29–51. https://doi.org/10.1108/IMR-09-2013-0208-
dcterms.bibliographicCitationPowers, T. L., & Loyka, J. J. (2010). Adaptation of marketing mix elements in international markets. Journal of Global Marketing, 23(1), 65–79. https://doi.org/10.1080/08911760903442176-
dcterms.bibliographicCitationRacela, Olimpia C., Chawit Chaikittisilpa, and Amonrat Thoumrungroje (2007), “Market Orientation, International Business Relationships and Perceived Export Performance,” International Marketing Review, 24 (2), 144–63-
dcterms.bibliographicCitationRaymond, L., St-Pierre, J., Uwizeyemungu, S., & Le Dinh, T. (2014). Internationalization capabilities of SMEs: A comparative study of the manufacturing and industrial service sectors. Journal of International Entrepreneurship, 12(3), 230–253. https://doi.org/10.1007/s10843-014-0123-7-
dcterms.bibliographicCitationRodriguez, C. M., Wise, J. A., & Martinez, C. R. (2013). Strategic capabilities in exporting : an examination of the performance of Mexican firms, 51(8), 1643–1663. https://doi.org/10.1108/MD-10-2012-0766-
dcterms.bibliographicCitationRojas, J. I., & Rod, M. (2013). Chilean wine producer market orientation: Comparing MKTOR versus MARKOR. International Journal of Wine Business Research, 25(1), 27–49. https://doi.org/10.1108/17511061311317291-
dcterms.bibliographicCitationRose, G. M., & Shoham, A. (2002). Export performance and market orientation: Establishing an empirical link. Journal of Business Research, 55(3), 217–225. https://doi.org/10.1016/S0148-2963(00)00139-9-
dcterms.bibliographicCitationRundh, Bo. (2011). Linking flexibility and entrepreneurship to the performances of SMEs in export markets. Journal of Manufacturing Technology Management, 22(3), 330-347-
dcterms.bibliographicCitationSaghiri, S., Wilding, R., Mena, C., & Bourlakis, M. (2017). Toward a three-dimensional framework for omni-channel. Journal of Business Research, 77(June 2016), 53–67. https://doi.org/10.1016/j.jbusres.2017.03.025-
dcterms.bibliographicCitationSahadev, S., & Jayachandran, S. (2004). Managing the distribution channels for high‐technology products. European Journal of Marketing, 38(1/2), 121–149. https://doi.org/10.1108/03090560410511159-
dcterms.bibliographicCitationSchoenherr, T., & Swink, M. (2015). The Roles of Supply Chain Intelligence and Adaptability in New Product Launch Success. Decision Sciences, 46(5), 901–936. https://doi.org/10.1111/deci.12163-
dcterms.bibliographicCitationVillar, C., Alegre, J., & Pla-Barber, J. (2014). Exploring the role of knowledge management practices on exports: A dynamic capabilities view. International Business Review, 23(1), 38–44. https://doi.org/10.1016/j.ibusrev.2013.08.008-
dcterms.bibliographicCitationBorch, O. J., & Madsen, E. L. (2007). Dynamic capabilities facilitating innovative strategies in SMEs. International Journal of Technoentrepreneurship, 1(1), 109–125. https://doi.org/10.1504/IJTE.2007.014731-
dcterms.bibliographicCitationSharif,P. & Salehi, S. (2018). Determining the marketing capabilities of small and medium-sized industries for the international market. Revista Publicando, 5(16), 159–171.-
dcterms.bibliographicCitationSlotegraaf, R. J. and Dickson, P. R. (2004) „The paradox of a marketing planning capability‟, Journal of the Academy of Marketing Science, Vol. 32 No. 4, pp. 371–385. Available at: https://doi.org/10.1177/0092070304265217.-
dcterms.bibliographicCitationSolano, A., Herrero, Á., & Collado, J. (2018). Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs). International Business Review, 27(6), 1128–1140. https://doi.org/10.1016/j.ibusrev.2018.04.004-
dcterms.bibliographicCitationSpillan, J., Li, X., Totten, J., & Antúnez de Mayolo, C. (2009). An Exploratory Analysis of Market Orientation of Small and Medium-Sized Businesses (SMEs) in Peru. Panorama Socioeconómico, 27(39), 138–151.-
dcterms.bibliographicCitationTan, Q., & Sousa, C. M. P. (2015). Leveraging marketing capabilities into competitive advantage and export performance. International Marketing Review, 32(1), 78–102. https://doi.org/10.1108/IMR-12-2013-0279-
dcterms.bibliographicCitationTantong, P., & Nair, A. (2019). The Effect of Product Adaptation and Market Orientation on Export, (April 2010). https://doi.org/10.2753/MTP1069-6679180204-
dcterms.bibliographicCitationTartaglione, A., & Formisano, V. (2018). A Dynamic View of Marketing Capabilities for SMEs‟ Export Performance. International Journal of Marketing Studies, 10(1), 126.-
dcterms.bibliographicCitationTeece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management: organizing forinnovation and growth. Strategic Management Journal, 18(7), 509–533. Retrieved from http://scholar.google.com/scholar?hl=en&btnG=Search&q=intitle:Dynamic+capabilities+and+strategic+manag ement:+organizing+for+innovation+and+growth#0-
dcterms.bibliographicCitationTuominen, M., & Hyvönen, S. (2004). Organizational innovation capability: A driver for competitive superiority in marketing channels. International Review of Retail, Distribution and Consumer Research, 14(3), 277–293. https://doi.org/10.1080/09593960410001678417-
dcterms.bibliographicCitationWang, E. T. G., Hu, H. F., & Hu, P. J. H. (2013). Examining the role of information technology in cultivating firms‟ dynamic marketing capabilities. Information and Management, 50(6), 336–343. https://doi.org/10.1016/j.im.2013.04.007-
dcterms.bibliographicCitationUyar, K., & Oralhan, B. (2013). Innovation Capability and Export Performance of Turkish Export Firms. Journal of Chemical Information and Modeling, 53(9), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004-
dcterms.bibliographicCitationBrown, J., Crosno, J., & Dev, C. (2009). The effects of Transaction-specific investments in marketing channels: The moderating role of relational norms. Journal of Marketing Theory and Practice, 17(4), 317–334. https://doi.org/10.2753/MTP1069-6679170402-
dcterms.bibliographicCitationVaradarajan, R., & Jayachandran, S. (1999). Marketing strategy: An assessment of the state of the field and outlook P. Journal of the Academy of Marketing Science, 27(2), 120–143.https://doi.org/10.1177/0092070399272002-
dcterms.bibliographicCitationWebb, K. L., & Lambe, C. J. (2007). Internal multi-channel conflict: An exploratory investigation and conceptual framework. Industrial Marketing Management, 36(1), 29–43. https://doi.org/10.1016/j.indmarman.2006.06.013-
dcterms.bibliographicCitationWeerawardena, J., Mort, G. S., Liesch, P. W., & Knight, G. (2007). Conceptualizing accelerated internationalization in the born global firm: A dynamic capabilities perspective. Journal of World Business, 42(3), 294–306. https://doi.org/10.1016/j.jwb.2007.04.004-
dcterms.bibliographicCitationWeerawardena, J., Mort, G. S., Salunke, S., Knight, G., & Liesch, P. W. (2014). The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach. Journal of the Academy of Marketing Science, 43(2), 221–239. https://doi.org/10.1007/s11747-014-0382-9-
dcterms.bibliographicCitationWestjohn, S. A., & Magnusson, P. (2017). Discretionary Adaptation, Journal of International Marketing, 7215: 70– 88. https://doi.org/10.1509/jim.16.0114-
dcterms.bibliographicCitationWood, E., Khavul, S., Perez-Nordtvedt, L., Prakhya, S., Velarde Dabrowski, R., & Zheng, C. (2011). StrategicCommitment and Timing of Internationalization from Emerging Markets: Evidence from China, India, Mexico, and South Africa. Journal of Small Business Management, 49(2), 252–282. https://doi.org/10.1111/j.1540- 627X.2011.00324.x-
dcterms.bibliographicCitationYoon, H. D., Morach, E. A., Cooper, M. B., & Clinton, S. R. (1996). Global comparison of channel integration strategies and strategic alliance. Advances in International Marketing, 7,3–20-
dcterms.bibliographicCitationBuccieri, D., Javalgi, R. G., & Cavusgil, E. (2020). International new venture performance : Role of international entrepreneurial culture , ambidextrous innovation , and dynamic marketing capabilities. International Business Review, (October 2019), 101639. https://doi.org/10.1016/j.ibusrev.2019.101639-
dcterms.bibliographicCitationDurand, T. (1997) Strategizing for innovation: competence analysis in assessing strategic change, in: A. Heene & R. Sanchez (Eds) Competence-Based Strategic Management, pp. 127–150 (London: John Wiley & Sons).-
dcterms.bibliographicCitationZhang, X., & Xie, L. (2019). „“ Outside in ”‟: Global demand heterogeneity and dynamic capabilities of multinational enterprises. Journal of International Business Studies. https://doi.org/10.1057/s41267-019-00252-6-
dcterms.bibliographicCitationZhou, L., Barnes, B. R., & Lu, Y. (2010). Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures. Journal of International Business Studies, 41(5), 882–905. https://doi.org/10.1057/jibs.2009.87-
dcterms.bibliographicCitationZiyae, B., Sajadi, S. M., & Mobaraki, M. H. (2014). The deployment and internationalization speed of e-business in the digital entrepreneurship era. Journal of Global Entrepreneurship Research, 4(1), 1–11. https://doi.org/10.1186/s40497-014-0015-2-
dcterms.bibliographicCitationCadogan, J. W., Kuivalainen, O., & Sundqvist, S. (2009). Moderating Effects Under Differing Internationalization. Journalof International Marketing, 17(4), 71–89.-
dcterms.bibliographicCitationCamisón C, Villar A (2009) Capabilities and propensity for cooperative internationalization. Int Mark Rev 26(2):124– 150-
dcterms.bibliographicCitationCao, L., & Li, L. (2018). Determinants of Retailers‟ Cross-channel Integration: An Innovation Diffusion Perspective on Omni-channel Retailing. Journal of Interactive Marketing, 44, 1–16. https://doi.org/10.1016/j.intmar.2018.04.003-
dcterms.bibliographicCitationCepeda, S., Velásquez, L. and Marín Gómez, B. (2017) „Análisis evaluativo a los procesos de marketing en la internacionalización de las pequeñas y medianas empresas de alimentos de Medellín‟, Estudios Gerenciales, Vol. 33 No.144, pp. 271–280. Available at: https://doi.org/10.1016/j.estger.2017.06.006.-
dcterms.bibliographicCitationChang, T. (1995). Formulating adaptive marketing strategies in a global industry. International Marketing Review, 12(6), 5–18. https://doi.org/10.1108/02651339510102930-
dcterms.bibliographicCitationChang, T. (1995). Formulating adaptive marketing strategies in a global industry. International Marketing Review, 12(6), 5–18. https://doi.org/10.1108/02651339510102930-
dcterms.bibliographicCitationChen, X., Zou, H., & Wang, D. T. (2009). How do new ventures grow? Firm capabilities, growth strategies and performance. International Journal of Research in Marketing, 26(4), 294–303. https://doi.org/10.1016/j.ijresmar.2009.08.004-
dcterms.bibliographicCitationEberhard, N. (2017). International Channel Choice of Industrial Exporting Firms.-
dcterms.bibliographicCitationChin, W. (1998). The partial least square approach to structural equation modelling. En G. Marcoulid-
dcterms.bibliographicCitationChoi, Y., & Hara, Y. (2018). The performance effect of inter-firm adaptation in channel relationships: The roles of relationship-specific resources and tailored activities. Industrial Marketing Management, 70(February 2017), 46–57. https://doi.org/10.1016/j.indmarman.2017.05.007-
dcterms.bibliographicCitationChung, J. eun, Jin, B., & Sternquist, B. (2007). The role of market orientation in channel relationships when channel power is imbalanced. International Review of Retail, Distribution and Consumer Research, 17(2), 159–176. https://doi.org/10.1080/09593960701189952-
dcterms.bibliographicCitationCohen, J. (1998). Statically power analysis for the behavioral sciences. Estados Unidos, New York: Laurence Erlbaum Associates.-
dcterms.bibliographicCitationCronbach, L. J. (1970) Essentials of Psychological Testing (New York: Harper & Row Publishers)-
dcterms.bibliographicCitationCruz-Ros, S., Cruz, T. F. G. and Pérez-Cabañero, C. (2010) „Marketing capabilities, stakeholders‟ satisfaction, and performance‟, Service Business, Vol.4 No.3–4 , pp. 209–223. Available at: https://doi.org/10.1007/s11628-009- 0078-2.-
dcterms.bibliographicCitationDanneels, E. (2008). Organizational antecedents of second-order competences. Strategic Management Journal, 29(5), 519–543. https://doi.org/10.1002/smj.684-
dcterms.bibliographicCitationDavcik, N. S., Cardinali, S., Sharma, P., & Cedrola, E. (2020). Exploring the role of international R & D activities in the impact of technological and marketing capabilities on SMEs ‟ performance. Journal of Business Research, (April 2019), 0–1. https://doi.org/10.1016/j.jbusres.2020.04.042-
dcterms.bibliographicCitationDay, G. S. (2011). Closing the marketing capabilities gap. Journal of Marketing, 75(4), 183–195. https://doi.org/10.1509/jmkg.75.4.183-
dcterms.bibliographicCitationDimitrova, B., & Rosenbloom, B. (2010). Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different? Journal of Marketing Channels, 17(2), 157–176. https://doi.org/10.1080/10466691003635127-
dcterms.bibliographicCitationEscandón-Barbosa, D., Hernandez-Espallardo, M., & Rodriguez, A. (2016). International Market Orientation and International Outcomes. Global Economy Journal, 16(4), 669–696. https://doi.org/10.1515/gej-2015-0037-
dcterms.bibliographicCitationDini, M. and Stumpo, G. (2018) Mipymes en América Latina: un frágil desempeño y nuevos desafíos para las políticas de fomento, Documentos de Proyectos (LC/TS.2018/75). Available at: https://books.google.com.pe/books?id=lZuUDwAAQBAJ&pg=PA501&dq=MYPE+2019&hl=es419&sa=X&ved=0ahUKEwjn1vTSwvHkAhWOxFkKHXokAoAQ6AEIKDAA#v=onepage&q=MYPE 2019&f=false-
dcterms.bibliographicCitationDonate, M.J., Peña, I., Sánchez de Pablo, J.D., 2016. HRM practices for human and social capital development: effects on innovation capabilities. Int. J. Hum. Resour. Manag. 27 (9), 928–953. https://doi.org/10.1080/09585192.2015.1047393-
dcterms.bibliographicCitationDoyle, J. D. and Armenakyan, A. (2014) „Value-creating mechanisms within the market orientation – performance relationship : a meta- analysis‟, Journal of Strategic Marketing. Taylor & Francis, pp. 193–205. Available at: https://doi.org/10.1080/0965254X.2013.876073.-
dcterms.bibliographicCitationEtemad H, Wright RW, Dana LP (2001) Symbiotic international business networks: collaboration between small and larger firms. Thunderbirds Int Bus Rev 43(4):481–499-
dcterms.bibliographicCitationEvers, N., Andersson, S., & Hannibal, M. (2012). Stakeholders and marketing capabilities in international new ventures: Evidence from Ireland, Sweden, and Denmark. Journal of International Marketing, 20(4), 46–71. https://doi.org/10.1509/jim.12.0077-
dcterms.bibliographicCitationFayaz, R., & Azizinia, M. (2016). Current challenges in distribution channels of cultural goods and services. Marketing and Branding Research, 3(1), 75–85. https://doi.org/10.33844/mbr.2016.60219-
dcterms.bibliographicCitationFigueiredo, P. N. (2010). Discontinuous innovation capability accumulation in latecomer natural resource-processing firms. Technological Forecasting and Social Change, 77(7), 1090–1108. https://doi.org/10.1016/j.techfore.2010.02.004-
dcterms.bibliographicCitationFleury, A., Fleury, M. T. L., & Borini, F. M. (2013). The Brazilian multinationals‟ approaches to innovation. Journal of International Management, 19(3), 260–275. https://doi.org/10.1016/j.intman.2013.03.003-
dcterms.bibliographicCitationFood and Agriculture Organization of the United Nations (2013). Agroindustrias para el desarrollo. Available: http://www.fao.org/3/a-i3125s.pdf (accessed 15 July 2020)-
dcterms.bibliographicCitationFornell, C. & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18, 39-50.-
dcterms.bibliographicCitationHöck, Michael & Ringle, Christian M. (2006). Strategic networks in the software industry: An empirical analysis of the value continuum. IFSAM VIIIth World Congress, Berlin 2006. Retrieved 2/22/2009 from http://www.iblunihh.de/IFSAM06.pdf.-
dcterms.bibliographicCitationFrasquet, M., Dawson, J., & Mollá, A. (2013). Post-entry internationalisation activity of retailers: An assessment of dynamic capabilities. Management Decision, 51(7), 1510–1527. https://doi.org/10.1108/MD-02-2013-0081-
dcterms.bibliographicCitationGallino, S., Moreno, A., & Stamatopoulos, I. (2014). Channel Integration, Sales Dispersion, and Inventory Management. Ssrn, (July 2019). https://doi.org/10.2139/ssrn.2494516-
dcterms.bibliographicCitationGarousi, N., Amoozad, H., Jafarpanah, I., Jafari-Sadeghi, V., & Cardinali, S. (2020). Investigating the impact of networking capability on firm innovation performance: using the resource-action-performance framework. Journal of Intellectual Capital. https://doi.org/10.1108/JIC-01-2020-0005-
dcterms.bibliographicCitationGarson, G. D. (2016). Partial least squares. Regression and structural equation models. Statistical Associates Publishing: USA.-
dcterms.bibliographicCitationGebauer, H. 2011. Exploring the contribution of management innovation to the evolution of dynamic capabilities. Industrial Marketing Management, 40(8): 1238–1250.-
dcterms.bibliographicCitationGenc, E., Dayan, M., & Genc, O. F. (2019). The impact of SME internationalization on innovation: The mediating role of market and entrepreneurial orientation. Industrial Marketing Management, 82(December 2018), 253– 264. https://doi.org/10.1016/j.indmarman.2019.01.008-
dcterms.bibliographicCitationGençtürk, E. F., & Aulakh, P. S. (2007). Norms- and Control-Based Governance of International Manufacturer– Distributor Relational Exchanges. Journal of International Marketing, 15(1), 92–126.-
dcterms.bibliographicCitationGoedhuys, M., & Sleuwaegen, L. (2010). High-growth entrepreneurial firms in Africa: A quantile regression approach. Small Business Economics, 34(1), 31–51. https://doi.org/10.1007/s11187-009-9193-7-
dcterms.bibliographicCitationGold, A., Malhotra, A. y Segars, A. (2001). Knowledge management: an organizational capabilities perspective. Journal of Management Information Systems, 18(1), 185-214.-
dcterms.bibliographicCitationGoraya, M. A., Zhu, J., Akram, M. S., Shareef, M. A., Malik, A., & Bhatti, Z. A. (2020). The impact of channel integration on consumers‟ channel preferences: Do showrooming and webrooming behaviors matter? Journal of Retailing and Consumer Services, (April), 102130. https://doi.org/10.1016/j.jretconser.2020.102130-
dcterms.bibliographicCitationHoque, M. T. (2017). Dynamic Marketing Capability “Evolving dynamic marketing capability (DMC) and its role on export performance: An empirical study on export-oriented organizations in Bangladesh.” University of East Anglia, (Dmc), 1–273. Retrieved from https://ueaeprints.uea.ac.uk/63167/-
dcterms.bibliographicCitationGreen, K. W., McGaughey, R., & Casey, K. M. (2006). Does supply chain management strategy mediate the association between market orientation and organizational performance? Supply Chain Management, 11(5), 407–414. https://doi.org/10.1108/13598540610682426-
dcterms.bibliographicCitationGriffith, D. & Harvey, M. G. (2013) „Perspective of Dynamic Global Capabilities‟, Journal of International Business Studies, Vol. 32 No.3, pp. 597–606.-
dcterms.bibliographicCitationGrimpe, C., Sofka, W., Bhargava, M., & Chatterjee, R. (2017). R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study. Journal of Product Innovation Management, 34(3), 360–383. https://doi.org/10.1111/jpim.12366-
dcterms.bibliographicCitationGruber-Muecke, T., & Hofer, K. M. (2015). Market orientation, entrepreneurial orientation and performance in emerging markets. International Journal of Emerging Markets, 10(3), 560–571. https://doi.org/10.1108/IJoEM05-2013-0076-
dcterms.bibliographicCitationGuibert, N. (2006). Introduction: Old World strategies against New World competition in a globalising wine industry. British Food Journal, 108(4), 233–242. https://doi.org/10.1108/00070700610657092-
dcterms.bibliographicCitationHair, J., Hult, G., Ringle, C. y Sarstedt, M. (2017). A Primer on Partial Least Square Structural Equation Modeling (PLS-SEM). Estados Unidos, California: Sage-
dcterms.bibliographicCitationHair, J., Hult, G., Ringle, M. y Sarstedt, M. (2011). PLS-SEM: Indeed, a Silver Bullet. Journal of Marketing Theory and Practice, 2(19), 139–151-
dcterms.bibliographicCitationHair, J.F. Jr, Hult, G.T.M., Ringle, C. and Sarstedt, M. (2017), A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM, Sage publications, Thousand Oaks, CA-
dcterms.bibliographicCitationHaque, M. U., & Azhar, S. M. (2019). Effect of Market Orientation on Channel Strategy- An Empirical Analysis of Pesticide Industry. Journal of Management and Research, 1(1), 1–22. https://doi.org/10.29145/jmr/11/0101002-
dcterms.bibliographicCitationHara, Y. (2019). Integrated marketing channel relationships: integration dimensions and channel performance. Journal of Business & Industrial Marketing. https://doi.org/10.1108/jbim-01-2018-0050-
dcterms.bibliographicCitationInayatullah, & Narain, R. (2017). Counteracting the barriers to adoption of mass customization practices in Indian SMEs: A case of furniture industry. 2017 International Conference on Advances in Mechanical, Industrial,Automation and Management Systems, AMIAMS 2017 - Proceedings, 48–52. https://doi.org/10.1109/AMIAMS.2017.8069187-
dcterms.bibliographicCitationHelfert, G. et al. (2006) „Redefining market orientation from a relationship perspective‟. European Journal of Marketing. Available at: https://doi.org/10.1108/03090560210437361.-
dcterms.bibliographicCitationHenseler, J., Ringle, C. y Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135-
dcterms.bibliographicCitationHöck, C., Ringle, C. M., and Sarstedt, M. (2010). Management of multi-purpose stadiums: Importance and performance measurement of service interfaces. International Journal of Services Technology and Management 14 (2/3): 188-207-
dcterms.bibliographicCitationJabeen, R., Aliyu, M. S., & Mahmood, R. (2016). The moderating effect of external environment on the relationship between market orientation and business performance: A quantitative approach. International Postgraduate Business Journal, 8(1), 16-25.-
dcterms.bibliographicCitationJanssens, W., Wijnen, K., De Pelsmacker, P., & Van Kenhove, P. (2008). Marketing research with SPSS. Harlow: Prentice Hall.-
dcterms.bibliographicCitationJiang, W., Mavondo, F., & Zhao, W. (2019). The impact of business networks on dynamic capabilities and product innovation : The moderating role of strategic orientation.-
dcterms.bibliographicCitationJin, B., Jung, S., & Jeong, S. W. (2018). Dimensional effects of Korean SME‟s entrepreneurial orientation on internationalization and performance: the mediating role of marketing capability. International Entrepreneurship and Management Journal, 14(1), 195–215. https://doi.org/10.1007/s11365-017-0457-4-
dcterms.bibliographicCitationJin, B., Jung, S., & Jeong, S. W. (2018). Dimensional effects of Korean SME‟s entrepreneurial orientation on internationalization and performance: the mediating role of marketing capability. International Entrepreneurship and Management Journal, 14(1), 195–215. https://doi.org/10.1007/s11365-017-0457-4-
dcterms.bibliographicCitationKachouie, R., Mavondo, F. and Sands, S. (2018) Dynamic marketing capabilities view on creating market change, European Journal of Marketing. Available at: https://doi.org/10.1108/EJM-10-2016-0588.-
dcterms.bibliographicCitationKim, H., & Blomdal, W. (2016). Networking and internationalization How do networks trigger and facilitate Norwegian firms‟ entry into Vietnam?. BI Norwegian Business School-
dcterms.bibliographicCitationRialp, A. and Rialp, J. (1996) „El papel de los acuerdos de cooperación en los procesos de internacionalización de la empresa española‟, Papeles de economía española, Vol. 66, pp. 248–266.-
dcterms.bibliographicCitationKuswantoro, F., Rosli, M. M., Abdul, R., & Ghorbani, H. (2012). Impact of Distribution Channel Innovation on the Performance of Small and Medium Enterprises. International Business and Management, 5(1), 52–61. https://doi.org/10.3968/j.ibm.1923842820120501.1025-
dcterms.bibliographicCitationLi, M. (2010). Determinants of exporting channel integration: an interaction approach. Management & Marketing, 5(1), 19–38.-
dcterms.bibliographicCitationLin, Y., Wang, Y., & Yu, C. (2010). Investigating the drivers of the innovation in channel integration and supply chain performance: A strategy orientated perspective. International Journal of Production Economics, 127(2), 320– 332. https://doi.org/10.1016/j.ijpe.2009.08.009-
dcterms.bibliographicCitationLu, Y., Zhou, L., Bruton, G., & Li, W. (2014). Capabilities as a mediator linking of and the international performance in an emerging economy. Journal of International Business Studies, 41(3), 419–436.-
dcterms.bibliographicCitationMartin, S. L., & Javalgi, R. R. G. (2016). Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures. Journal of Business Research, 69(6), 2040–2051. https://doi.org/10.1016/j.jbusres.2015.10.149-
dcterms.bibliographicCitationMartin, S. L., Javalgi, R. G., & Cavusgil, E. (2017). Marketing capabilities, positional advantage, and performance of born global firms: Contingent effect of ambidextrous innovation. International Business Review, 26(3), 527– 543. https://doi.org/10.1016/j.ibusrev.2016.11.006-
dcterms.bibliographicCitationMartin, S. L., Raj, R., Javalgi, G., & Ciravegna, L. (2020). Marketing capabilities and international new venture performance : The mediation role of marketing communication and the moderation e ff ect of technological turbulence. Journal of Business Research, 107(September 2019), 25–37. https://doi.org/10.1016/j.jbusres.2019.09.044-
dcterms.bibliographicCitationMazida, I. ; Norhidayah, M.; Yahya, S. (2016). Internationalization of Malaysian Small-medium Enterprises (SMEs): A Review. International Information Institute (Tokyo), 19(7B).-
dcterms.bibliographicCitationMazzucchelli, A., Chierici, R., Abbate, T., & Fontana, S. (2019). Exploring the microfoundations of innovation capabilities. Evidence from a cross-border R&D partnership. Technological Forecasting and Social Change, 146(January), 242–252. https://doi.org/10.1016/j.techfore.2019.06.003-
dcterms.bibliographicCitationMehta, R., Polsa, P., Mazur, J., Xiucheng, F., & Dubinsky, A. J. (2006). Strategic alliances in international distribution channels. Journal of Business Research, 59(10–11), 1094–1104.https://doi.org/10.1016/j.jbusres.2006.07.003-
dcterms.bibliographicCitationRigby, D., & Zook, C. (2002). Open-market innovation. Harvard business review, 80(10), 80-93-
dcterms.bibliographicCitationMin, S., Mentzer, J. T., & Ladd, R. T. (2007). A market orientation in supply chain management. Journal of the Academy of Marketing Science, 35(4), 507–522. https://doi.org/10.1007/s11747-007-0020-x-
dc.type.spaTesis de Maestríaes_CO
dc.publisher.departmentFacultad de Ciencias Económicas y Administrativases_CO
dc.creator.degreeMaster en Administración de Negocioses_CO
dc.subject.keywordDistribution channelsen
dc.subject.keywordEmerging economiesen
dc.subject.keywordDynamic marketing capabilitiesen
dc.subject.keywordDistribution channel integrationen
dc.subject.keywordInternational marketen
dc.subject.keywordInternationalizationen
Appears in Collections:Maestría en Administración de Negocios

Files in This Item:
File Description SizeFormat 
Tesis.pdf1.33 MBAdobe PDFThumbnail
View/Open
Autorización publicación.pdf496.21 kBAdobe PDFThumbnail
View/Open



This item is licensed under a Creative Commons License Creative Commons