Resumen

Day by day export is very important, because companies make the decision to leave the country to publicize the product, this is due to its progressive situation in the market, in search of new sales opportunities, this it leads to an increase in the volume of production, income and seeks an alternative in international markets to reduce risks. The purpose of this research is to carry out an export plan for the herbicide-enhancing siliconized adjuvant product and establish its prospects in the future, through a profitability analysis on the export from Ibagué - Colombia to Central and South America, this allows Increasing the positioning of the company and improving the performance in the processes at national and international level, is an important step Proecológicos SAS, to expand into new markets and achieve the proposed objectives, and the company becomes a multinational company with recognition Worldwide. To carry out the research, a descriptive methodology is carried out. The data collection is carried out, from the application of an instrument that allows to inquire about the most relevant aspects of all areas of the organization in order to establish weaknesses and strengths when carrying out the internationalization process and in turn establish your potential potential. Finally, through the financial evaluation, it is concluded that the business is feasible to generate profits in the company.