Resumen

Market research is a fundamental tool for organizations, they have been implemented in large, médium and a small companies; continuous change and technological progress have been the main causes of most companies implement this strategy. The use of this tool is essential, as it provides valuable and quality information for decision making. In addition, this study is carried out order to make measures to make decisions and focus on minimizing riks, it is important to create a company, its impelementation is crucial because if you want to obtain effective results you must become the center of the business strategy.