Reestructuración y direccionamiento estratégico organizacional de la razón comercial Almacén y Sastrería Jacinto Varón
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This research was accomplished with the purpose of design an ideal strategic plan for Inversiones Javar Ltda. Company, it knows traditionally as Warehouse and Tailoring Jacinto Varón, which allows to have an addressing more competitive opposite the large national marks that is find into market. An investigation was performed about state of art of the tailoring to national level and international, therefore, all the information was collected about strengths, threats, opportunities and weaknesses of the company and it was carried out the observation of national marks recognized of this kind of business model, consecutive, to analysis of project viability; for this reason, the first step was assessing initial investment needed to increase productivity and likewise to achieve more competitive in the market. Furthermore, the financial statements were projected to five years based on the year 2018, additionally the management indicators were found throughout the profitability indicator and the market share indicator, in order to verify the project viability. Finally, the legal process was performed in the face of Cámara de Comercio of Ibagué city of the Jacinto Varón mark for the protection of distinctive signs and Goodwill. Hence, the register of a mark awards to the company sole right to prevent that third parties market identic products or similar with the same mark or using a mark so similar that it can creating confusion in similar terms to the distinctive signs.