Diagnostico empresarial, plan de mejoramiento y propuesta de impacto de la empresa Construcam Construcción SAS
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Business diagnosis, improvement plan and impact proposal for the company Construcam Construcción SAS, a participating organization in the construction sector, which focuses mainly on public procurement, more specifically with direct companies in the states, with clients such as the national police , the national army, some mayors of the country, governorates and other entities interested in having a responsible company, the work was developed by Julián Camilo Rojas Fajardo international business administration student, under the guidance of Tania Maceto Celemín, a public accountant of profession; the work was carried out in order to determine the positive or negative factors that affect the operation of the company from each of its functional areas, where it is established that weaknesses need improvement plans in an early execution that generates quality performance, as well as the desired growth on the part of those responsible. An impact proposal focused on the marketing area was also developed with the need to create a more effective or more widely used communication system than currently used and the development of a marketing plan that allows organizing the functionalities and objectives of the market. area.