Resumen

This work constitutes a business diagnosis made to the Corporation for the Promotion of Rural Development and Agroindustrial Prohaciendo where the main objective was to identify strengths, weaknesses, opportunities and threats present in each of the functional areas and in the corporation in general, in order to formulate an improvement plan for the different areas of the company, which will help improve the efficiency and effectiveness of organizational processes. In order to achieve the general objective, five strategic objectives were defined that allowed the satisfactory development of the business diagnosis addressed to the Prohaciendo corporation. Likewise, the Business Diagnosis Module of Paula Rodriguez Ferro, professor of International Business Administration at the University of Ibagué, was used as a guide; the D.O.F.A. matrix was applied and qualitative and quantitative data were analyzed. For the development of the diagnosis, taking as a guide and reference the Business Diagnosis Module of Paula Rodriguez, was used as a tool to obtain information the survey format present in this module to perform the questionnaire that was applied to the officials of the corporation. Since the questionnaire consists of a numerical qualification of each one of the areas and subareas of the organization, it facilitated the identification of existing critical points in the respective areas. The results of the diagnosis show that the main shortcomings of the corporation are present in subareas such as strategic planning, water use, energy use and budgets, for which improvement strategies were established.