Resumen

Export logistics is an important operational component in the management of the product supply chain, since it includes relevant aspects such as product quantification, the acquisition of raw materials, administration, transport and management of the same, constituting a transcendental aspect in the optimization of the process and its export success, a component that influences its competitiveness in the international market. The growing activity of world trade has created the need to strengthen and study the distribution channels, as well as to evaluate the different infrastructures used that are capable of responding to this new demand for world trade. The in-depth knowledge of logistics allows us to have clarity on the practical, operational, legal and commercial aspects that allow us to improve the structure of transport and distribution of the product, allowing us to have clarity in the process of negotiating and exporting it. In this research work, has been taken into account the study of the logistics of exporting panela to the European continent, since it is necessary to have tools and information to evaluate, develop and strengthen the various aspects that affect the process of exporting panela. from Colombia to Spain, thus allowing the analysis and choice of better alternatives that provide adequate levels of service to the consumer at an extremely reasonable cost.