Plan de negocio para conocer la viabilidad de producir y comercializar aceite de coco en la ciudad de Ibagué para el año 2021
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The research process that was carried out, which has as title "Business Plan to Know the Viability of Producing and Marketing Coconut Oil in the City of Ibagué for the Year 2021" and that was developed by Geraldine Montenegro Herrera, who He presents the document as a degree project to qualify for the title of International Business Administration, with the guidance of the external tutor Luis Alejandro Pérez Campos, professional in International Business Administration. The research is based on studying the viability of producing and commercializing coconut oil in the city of Ibagué. To achieve this, a process was carried out under the guidance and theoretical development found in the "Reference Framework", which is composed of of certain aspects such as market, technical, organizational, financial and environmental studies, all the factors that help decision-making for people interested in this type of study, as well as knowing the content that a proposal or plan must carry of business.