Resumen

A diagnosis of the Gulupa as exotic fruit export plan, aims to create a starting point, determining factors of advantages and disadvantages to achieve progress in the international market since that, starting from the evaluation of the capabilities of the product on the market, it is possible to determine the most influential variables within a process of internationalization. The process of generating export bases, solid and competitive currently represents a momentous point to the inclusion of the Colombian economy in a globalized world that based on a methodological design focused on research qualitative, by means of an interpretative approach to the economic phenomenon is managed to study the characteristics and qualities of the export process, under a detailed descriptive research with the aim of analyzing the productive and commercial viability of the Gulupa in the Department of Huila from your export plan design.