Plan estratégico de comunicación en la dependencia de bienestar universitario de la Universidad de Ibagué para el mejoramiento de los procesos en la comunicación externa de la organización
Recolector de datos
Tipo de Material
Título de serie/ reporte/ volumen/ colección
Es Parte de
The present degree work consists of the elaboration of a strategic communication plan in the University Welfare Unit of the University of Ibagué. This work consists of four chapters that explain and deepen the process carried out during all the research carried out during semesters A and B in 2017. In this process it was pertinent to highlight the importance of strategic and organizational communication around all the work developed. The main objective of this work is the diagnosis of the external communication of the University Welfare dependency with its target audience which is the university community. And the main reason why this project was wanted to be carried out is the importance of communication management in organizations. It is understood that communication is the main process to develop life in society, it can generate culture, change and understand the spaces where we live, for this reason it is so important that within an organization communication processes respond to the needs presented by organizations on a daily basis.