Resumen

The business diagnosis for the company Rancho Medina Parrilla SAS minutely reviews the administrative structure of the company to analyze each functional area (strategic direction, marketing and sales, production or service, finance, human talent, legal framework and environment) and identify the strengths and weaknesses within the organization. It can be used as a reference to carry out an improvement plan and create strategies in each area. A very useful tool to know the current situation of the company and the problems that impede its growth in the sector. Finally, an impact plan is presented in the environment, the changes that take place inside the company, its magnitude, the contribution within the company and the power to the extent that the expected results are achieved or not.