Resumen

This document develops the Business DIAGNOSIS AND Improvement Plan of the company VYV Fútbol Club S.A.S., which since its founding in 2014, has managed to build a broad recognition in the provision of sports services in the city of Ibagué, this diagnosis is made in order to suggest strategies to ensure the company's sustainability and growth in an increasingly competitive sector. When investigating the current state, an analysis of the internal and external factors of the company can be made, this allows to know the threats and weaknesses that affect it and the connection that is given between them, in the same way it helps to identify the opportunities and the strengths that VYV Fútbol Club S.A.S. has. After obtaining an analysis of the functioning of the business system, we proceed to design an improvement plan and impact plan, according to the real needs of the company, these two products will serve as a guide for effective intervention, to achieve that VYV Football Club S.A.S., achieve the goals expected by their owners. The project consists of a single stage "Business Diagnosis and Improvement Plan", which is achieved by developing the methodological tool "Business Diagnosis Model" developed by Professor Paula Lorena Rodriguez Ferro.