Resumen

The current situation in society due to the covid-19 pandemic that has led governments to take measures such as social distancing, self-isolation and travel restrictions, have led to a reduced workforce in all sectors economic and have caused the loss of many jobs. In this sense, this project aims to design a guide that proposes business ideas that adapt to new market conditions by writing a document in monograph format for dissemination in the academic community, students and graduates. This under the investigation in the literature in specialized databases and information collected in primary secondary and tertiary sources to identify the economic conditions of Colombia as a consequence of the pandemic and the ventures that may emerge as successful in this time of juncture, in addition, They will describe the arguments that generate the possibility of success in the studied ventures, in order to support entrepreneurs who must adapt to the current situation and future entrepreneurs who are interested in this information to start in the business world.