Resumen

The present work of degree titled "Business Diagnostic and Improvement Plan of the Company Cultivos Casa S.A.S"; It studies initially the current situation of this society, which is dedicated to produce and market high quality agricultural products such as: rice, lemon and mango. To have knowledge of this situation, an internal and external analysis is carried out; where tools such as ICP, PEST, Porter Diamond, POEM and SWOT are applied; allowing to recognize weaknesses, strengths, opportunities and threats that the company has. In addition to this, an improvement plan is formulated that provides solutions to the problems identified in each of the functional areas; thus generating a competitive advantage.