Resumen

The business diagnosis for Drinks Distributiones SAS presents an in-depth analysis of the conditions in which the company is located, where the entire organizational structure is studied in order to determine a starting point and in turn contemplate the performance of each of the functional areas (Strategic management, marketing and sales, production or distribution of the service, finances, human talent, legal framework and environment). The working instrument that is taken as the basis is the Business Diagnostic Module of the University of Ibagué, which graphically shows the classification of the sub-areas that are taken as a reference, the result is a report with the various strengths and weaknesses found. Once the key points to improve within the company are determined, specific recommendations are detailed that seek to enrich the conditions of the company and thus generate satisfactory returns. In the end, an impact proposal that clarifies the results that can be obtained after the implementation of these activities is delivered.