Resumen

This document creates the business diagnosis of the organization Mundo Maquila S.A.S., which is located in the city of Ibagué and belongs to the textile and clothing guild of the municipality. The purpose of this document is to identify the weaknesses that the organization currently presents; recognize the threats that the environment generates due to its current problems; establish the opportunities it presents in the market and determine the strengths both internal and external that the organization has. All of the above in order to suggest an improvement plan that allows the organization a better level of competitiveness, market prevalence and sustainability in the face of the different situations presented by the textile sector at the national level. To effectively implement the current proposal, it was vital to analyze the different areas presented by the organization. From its strategic direction, marketing area, production, human resources, legal, financial and environmental aspects that allow the full knowledge of the internal and external situation that currently presents the organization. The application of suitable tools and information systems to diagnose the current state of the organization was of vital importance to determine which key areas and functions can be projected with a better level of operation and operationality. At the time the document was prepared, a theoretical framework referring to administrative purposes was covered, which allows for a greater extension of the terms and functions embodied in this document. As well as the support generated by Rodríguez (2012), where the implementation of an instrument that allows to determine according to the functional area how the internal and external organization is, primary and secondary informative sources were included, which were the base for a correct execution of the current document. The results presented through this research were mainly projected in the weaknesses and threats presented by the organization regarding the difficulties faced by the textile and clothing sector at the national level due to the high level of smuggling that is presented in this, legal loopholes that prevent market regulation, low tariffs on imported products, among many other factors that affect good trade in the sector. For this reason, and under other internal situations in which the company has shortcomings, a plan of improvement, contingency and impact was generated where possible activities are generated to be applied by the organization to counteract the current situation and the sustainability in time of the company Mundo Maquila S.A.S.