Resumen

The business diagnosis is a company evaluation methodology that facilitates an in-depth analysis of all the areas of business management with a more detailed explanation of the organization, it´s possible to solve problems in a practical and directional way for what is really important and without spending time with irrelevant items. Concretolima is a family company leader in the construction sector in the region and has a clear strategic component according to its economic development. In terms of its functional areas, it was possible to identify that its analyzed components are competitive strengths in terms of international competition that occurs within the city. The instrument facilitated by the University of Ibague was completed in person with the different people in charge of the areas of Concretolima, in which it was rated from 1 to 4 where e 1 was the lower limit and 4 the higher limit. This helped to identify the state of the company's organizational operations, as well as reflecting its weaknesses and strengths. In terms of weaknesses, the sub-areas of strategic planning and performance evaluation were identified, to which an improvement plan was presented, in order to convert these into a strength. At the same time a proposal for environmental impact is presented. It is important to remember that the functional areas must maintain a constant evaluation in order to determine that they are on a good course and are fulfilling their objectives and goals.