Resumen

This project was based on a characterization of the demand of the special manufacturing pieces service for the agricultural sector of Espinal-Tolima, it was developed for the company Tornitolima Ltda. that has been in Ibague market for twenty-five years. This investigation was justified due to the need shown by the company in the search for alternatives for its growth and its expansion to new market routes, this in order to face changes in the market and accelerated competition in the hardware stores sector in Ibagué city, therefore, the municipality of Espinal-Tolima was nominated as the first analysis option to know and evaluate the market potential for this purpose. This study was framed in a descriptive research of transversal type with quantitative character, likewise, for its modeling, the methodology that was used as a method of gathering information the instrument called face-to-face questionnaire, of which two interviews were applied to experts and through a non-sampling probabilistic nineteen structured questionnaires from a sample of thirty-two agricultural companies were applied. In this way it was possible to conclude that the agricultural sector of Espinal-Tolima is a potential and significant segment for the company as the first measure for its expansion at departmental level and above all for its positioning, because, favorable results were found that point from the high necessity of the service of special fabrications and the opening of a branch in Espinal by the company Tornitolima Ltda., among others opportunities.