Resumen

present work of degree is a research that aims to characterize the inverse chain for the recovery of plastic bottles from the consumption of water and soft drinks in the urban context (City of Ibague). Field visits were carried out, where it became clear that the final disposal of the bottles is a very notorious environmental problem, which leads to the importance of efficient waste management (reduction, reuse and recycling) as a source of added value generation in the urban context. A compilation of information was carried out through the database and the current Colombian environmental standard related to integrated waste management, which serves as a guide for the implementation of the environmental proposal for the recovery of plastic packaging, the aim being to characterise the actors involved in the recovery chain when learning about value generation alternatives, enabling them to be represented in the context by means of surveys and interviews aimed at different public or private entities or organisations, which serves as a guide for the analysis of favourable factors and allows a good result to be obtained in the case of the recovery of plastic bottles. A diagnosis is also made to assess the environmental problem, social and economic value in the recovery chain to be able to determine the economic value it generates by analyzing the information collected to design and implement solutions strategies. The aim of the project is to formulate proposals for the recovery of plastic bottles that will guide the organizations in the use of the packaging, bearing in mind the added value and the sustainable development it can generate.