Resumen

The development of this work consists of a plan for the design, formulation and evaluation of the human talent area, with the purpose of creating and improving the model that will allow to be the guide to coordinate and manage the processes related to selection, hiring, performance management, training and education of the personnel currently working in the company Pegantes y Estucos del Continente in the city of Ibagué. To achieve the general objective, four objectives were defined that allow, to direct the processes of the Human Management area around the Quality Management System, through the use of the SWOT matrix; which is the application to the descriptive methodology, in such a way, it will be a benefit to optimize other processes in the administrative, production, logistics areas and thus continue to improve its results in terms of the profitability of the company, its shareholders, collaborators and other related, for the satisfaction of its customers.