Resumen

La Granja Piscicultura SAS is a tolimense company dedicated to the cultivation, production and commercialization of shrimp whose objective is to position itself as one of the best Colombian companies for the freshness and quality of its product. The purpose of this project is to evaluate the internationalization potential of the company, analyzing its strengths and weaknesses in order to determine if it has the necessary capacity to meet both national and future international demand, identify which are the possible markets to penetrate and what health and legal measures are required by them to achieve a successful entry into the international market. All these objectives are carried out with the help of different tools, the first of which is a Test called the Test of Internationalization Potential; which is applied directly to the partner of the company and is responsible for evaluating each of the areas that the company has, including production, marketing, human talent and ending in finance. In addition to this Test, another resource used was the country selection matrix in which the 5 countries that consume and import the most shrimp are chosen and their respective analysis is carried out in the political, economic and social environment. Finally, it is concluded that although the company is new and is beginning to explore different fields, if it has a certain potential that can be exploited in the future, because it has a large and very hygienic plant, its processes are standardized and organized and its product is of good quality, in addition to being very desirable in the market. international market as it is the case of its found target market which is the United States.