Diagnóstico empresarial, plan de mejoramiento y propuesta de impacto a la Empresa Viajes Continentales Ltda.
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This work describes a proposal for improvement to the company Viajes Continentales Ltda., Which is dedicated to offering tourism services in the city of Cali. It is identified with the diagnosis of the current situation of the company, there are weaknesses in its marketing and environmental variables, where the main points that must be improved are identified, which allowed defining the strategic framework in the SWOT matrix with the Definition of FO and FA strategies, as well as DO and DA strategies. Subsequently, he went on to develop the action plan of the improvement proposal based on the DO and DA strategies, since the main actions that reduce the company's weaknesses are concentrated in them. Among the strategies that will be developed as an action plan is: • Strengthen the strategic direction of the organization. • Design and implement the internal processes of the organization. • Strengthen the human resources of the organization. • Design and implement marketing strategies that strengthen the competitiveness of the company. • Design an environmental mitigation program. Everything was defined in an implementation model that has a high added value for the company, also to be a proposal of low investment, so that the participants of the company, are participants in the improvement process.