Resumen

It is clear that the poultry industry in the year 2016 has been impacted by the entry into force of free trade agreements and the depreciation of the national currency, this particular factor has generated significant growth in animal feed prices generating impacts in all areas of the industry. Although the sector has had difficulties should also highlight positive points, according to the analysis of (Fenavi, 2016) it was established that: in the egg line, production moved to the range of 1,000 million units per month, reaching the maximum production ceiling in November (1,082 million) and a total year of 12,817 million eggs in the year, representing 6.6 percent growth. In spite of the difficulties in the poultry sector of the country due to multiple factors, in what corresponds to the line of eggs the panorama is more encouraging and is outlined as one of the sectors of more growth and innovation, so the relevance and importance of this research work. Taking into account that the commune number 7 in the city of Ibagué is mostly made up of neighborhoods of stratum 1 and 2 (CIMPP, 2017), and according to Fenavi this population group by its purchasing power is the largest consumer of eggs (Fenavi, 2016).