Resumen

This paper is a general introduction to the field of international trade whose purpose is to know what strategies are necessary for an agricultural product to conquer a foreign market taking into account the degree of influence of socio-economic, political and cultural factors of the macro and micro environment of a foreign market that affects the performance of a newly arrived company. Therefore, the elaborated document contains from an analysis of the current situation of the host country of the project to execute as well as the considerations, guidelines and strategies of international marketing necessary to carry out an efficient process of commercialization.