Resumen

The research that was developed under a main initiative to execute a business diagnosis in CP Company, which is an organization belonging to the textile sector, located in the city of Ibagué, with participation in the department of Tolima, Huila and Cundinamarca primarily, created more than 25 years, which supports the experience in the sector, concerned about offering products at low prices but with the necessary quality so that the customer can dress at ease without worrying about any other reason at the time of making the purchase. In such a way that the main need of the diagnosis is to determine the current operation of the company, where information is obtained on the operation in each area of the organization, in order to establish the strengths and weaknesses that each one has according to their executed processes, which will be analyzed to determine which needs to formulate an improvement plan that can be adapted to the requirements and needs of the company, to finally formulate an export plan especially for the company's flagship product for several years, classic shirts of different styles and colors , with the purpose of offering an alternative marketing in a foreign market.