Diagnóstico empresarial de la empresa Fundasalud I.P.S.
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The business diagnosis is a tool that allows companies to know the current status of their management areas and from these results, formulate actions to ensure compliance with their missionary function. The company Fundasalud IPS is a company of family origin, dedicated to providing health care services at the first level of complexity, which accepted the proposal to conduct the study. The diagnosis covered all the organizational areas, allowing to identify their strengths and weaknesses, starting point for the SWOT analysis and for the design of the improvement plan proposal by area. The results of the diagnosis show relevant weaknesses in the areas of marketing and human talent, the latter being, due to the lower scores, object of preparation of the impact proposal, which is structured on three basic components: Training plan, plan of well-being and incentives and design of a system for evaluating job performance. It is expected that this contribution, which condenses conceptual and technical elements arising from the academy, will help companies, as in the case of Fundasalud IPS, to move towards achieving their objectives under high efficiency rates, guaranteeing their growth, consolidation and leadership in the market.