Diagnóstico empresarial y plan de mejoramiento de la empresa Ziru’s Pizza Ibagué
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The purpose of this research is to carry out a business diagnosis together with an Improvement Plan for Ziru's Pizza Ibagué, in order to detect in which areas it has opportunities, weaknesses and strengths, and to apply efficient and innovative strategies that help to improve and obtain excellent results in a business and labor field with difficult development conditions. This project has an analytical and argumentative approach with which the author intends to collect all the information from each of the areas of Ziru's Pizza Ibagué, through the Business Diagnostic Module prepared by Professor Paula Lorena Rodríguez Ferro in order to develop a document that allows knowing the information that should be improved in the company. The franchise in the Tolima capital has almost 5 years of experience, in which the joint franchisee has managed to remain in the local market even though no previous market studies were carried out. This led to an "uncertain decision" in whose "practice - error" was the administrative model in its early periods. In addition, the investigation revealed the shortcomings in the areas that make up this franchise.