Resumen

Online marketing seeks to meet the needs and desires of consumers through products and services that are marketed over the Internet, in which they have different forms of payment and delivery, likewise, allows you to find novelties in the market which for the consumer is important, because in addition to saving time physically looking for store by store, save money due to electronic means promotions and discounts are higher. Today being on the Internet for an organization is essential because most people are connected, in addition to being a medium where the opportunities to grow are endless and can have relationship with the consumer easier through networks or applications where they have daily contact. In itself, online marketing is a complement to traditional marketing, which applied with good tools, manage to take companies to the top of success, allowing them to expand, be recognized worldwide and most importantly, be in the mind of the consumer to achieve loyalty.