Plan de exportación para el producto arroz extra gourmet de la empresa Federal S.A.S.
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The present degree work was carried out on the gourmet rice export plan of the Federal SAS company, a company located in the department of Tolima on the plateau of the municipality of Ibague, for the development of the work, 4 objectives were executed which consisted of the realization of the presentation of the product where its technical sheet and tariff code were identified, followed by an economic analysis of the situation of the national market and internationalization of the product to be exported to determine the acceptance of the product and it was possible to identify the 5 most countries rice importers among which are: China, United States, Iran, Saudi Arabia and Philippines, on the other hand we continued to identify the target market which is United States due to the results in the selection variables is the most suitable for the carrying out the export thanks to its transport infrastructure, its economic stability and its risk at the time of carrying out an investment is low, finally we proceeded to carry out the export logistics selecting the most important intermediaries to carry it out. On the other hand, the containerization and palletization strategy was made