Resumen

The search to increase the opportunities to improve the income of a company, makes relevant the necessity to find new foreign markets that facilitate the expansion of the businesses, in diverse aspects such as, the decrease of the business costs, the increase of sales and portfolio of clients; aspects that allow to achieve the optimization of the resources of the company as well as to improve its positioning and prestige within the global market. The analysis of the internationalization process, allows to have a possibility for the economic future of the company, since it involves a growing process of global projection, from the implementation of different business strategies such as the design of an export logistics plan, which participates in the decision making of the owners of the company that conditions the success of their activities from the analysis of the competitive advantages of the company within the market.