Análisis del potencial exportador del mango en el Departamento del Tolima
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The process of entering the international market allows different sectors of the economy an opportunity to increase income, knowledge and demand. This requires an analysis of products with export potential in the productive sectors of the different regions of the country. In this sense, the first objective of the research is to carry out a characterization of mango production in the country and in the region of the department of Tolima. This paper analyzed the export potential of mango in the department of Tolima within a local and international production and marketing framework. The analysis is developed through a search for information related to the contextualization of mango production in the country and the department, exports and imports of the product, consumption and marketing trends, in order to meet the demand in the international market. As well as the marketing of this product in the international market. The investigation includes information on exports and imports, production and consumption trends, in addition to analysis of international markets.