Plan de marketing para la empresa proveedora de internet Netwire Comunicaciones para el año 2020 en la ciudad de Ibagué
Recolector de datos
Tipo de Material
Título de serie/ reporte/ volumen/ colección
Es Parte de
The lack of internet connection coverage is one of the biggest problems that Colombia presents, because no department in the country has managed to reach 100% of the service, due to different aspects such as: social, economic and others. In relation to the above, the department of Tolima had a 2.6% expansion in its internet coverage throughout the region, which means that the number of new users and infrastructure doubled, likewise, the city of Ibagué has a fixed broadband internet service with a coverage of 19.07%, according to data from the Ministry of ICT. This implies the possibility of new companies entering the sector to offer their service and supply the population's demand for the lack of coverage in the city. The objective of this work is to design a marketing plan for the Internet provider company Netwire communications to increase sales in the city of Ibagué by 2020. To this end, the research question is the following: What are the strategies effective marketing strategies to increase the sales level of the Internet provider company Netwire communications by the year 2020 ?, which will be developed through a series of processes stipulated by dominant academics on the subject, which are: market research environment analysis, competitive analysis, internal analysis, SWOT matrix and marketing plan. The research question is answered through a questionnaire online to the respondents. The responses received show which internet company is best positioned in the minds of customers when choosing a provider, the purchasing behavior of users by identifying variables such as quality, price, coverage and promotions at the time of purchasing the Internet service. Another aspect is the dedication to the type of activities and at what time of the day they develop them and, finally, it was identified that the study company is little known among the population and few have its service or products in use.