Resumen

Through this work, the Global Value Chain (GVC) of the "Hass" avocado in the world market was identified and its contribution to the development of the economy of the Department of Tolima, with the objective of collecting and analyzing the productive and industrial development of the avocado sector, based on the achievements obtained nationally and internationally. In order to achieve the general objective, four strategic objectives were defined that allowed the satisfactory development of this work, achieved through a descriptive type of research, by forming their own conclusive ideas on the subject, from the analysis of historical and secondary data. In order to develop the present work, the current context of the Tolima Department with respect to the Hass avocado harvest was identified. Afterwards, a historical investigation was carried out taking into account the markets in which Colombia commercializes this product and pointing out the expansion to other markets that will be achieved in the short term. This was followed by an analysis of the elements that make up the Global Value Chain (GVC) of Hass avocado, where it was possible to identify the actors involved in the achievement of a productive chain at the national and international levels, which is made up of various entities and companies from the public-private sector. Finally, the economic contribution that the commercialization of Hass avocado brings to society in general in the department of Tolima is determined. In summary, it can be concluded that being part of the Global Value Chains (GVC) of a product as valued as the Hass avocado, brings with it many benefits for the industries and for the nations involved, where Colombia has managed to restructure its strategies and modernize the productive apparatus of the avocado sector, obtaining a high presence in several international markets. In addition, because of the high profitability generated by growing this product many farmers have been attracted to specialize in Hass avocado, being called "The Green Gold of the Colombian Economy", with the central objective of becoming the largest producer of this product in a few years.