Análisis de metodologías creativas para el desarrollo de productos verdes
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Green products are those goods that seek to protect the environment and the human being, created under the implementation of processes, techniques, and methods that corroborate the conservation of the environment. The project was framed in the type of research with a qualitative approach and exploratory scope, because the main objective of the research is to examine the issue of green products and businesses. For this reason, the environmental practices put into practice by 5 multinational companies that offer consumer goods were investigated. The information was obtained from sustainability reports, bulletins, press articles, among others. Next, the practices were analyzed and categorized according to their environmental impact and the resource they conserve.