Resumen

The present Business Diagnosis with improvement plan and impact proposal was applied to the company Teletaxi Ltda, which has as its social purpose the transportation of passengers in taxi vehicle or car collective public transportation of passengers, as established by the competent authorities and management consulting activities. It is an inquiry based on specific data that allowed to know the current situation of the company, which was obtained through the Business Diagnostic Module developed by Professor Paula Lorena Rodriguez Ferro, thus was able to identify strengths, weaknesses, threats and opportunities incurred when talking about competitiveness, sustainability and positioning in the transport market. Once the elements have been defined and determined, the improvement plan and impact proposal are continued, looking for it to be of great use; since, in it, changes are evidenced which are incorporated into the interior of the company in order to achieve stability and success. According to the results obtained, it was identified that the area of strategic direction required an improvement plan, which would allow it to improve its operation of the exercise of planning and control; these activities will help it to develop action plans so that it can specify what the company does during the whole year, and how the procedures carried out should be evaluated; in the same way, to develop action plans that will be in charge of determining what is proposed in the planning and implementing management indicators to detail the performance of all its work areas. This proposal must have an investment and a constant control, that allows that in a future it generates growth, changes and an improvement in the company.