Resumen

MANPOTSHERD despite being a brand with a slight trajectory, has managed to have significant advantages, which along with brand positioning strategies would lead this young company to be a leading organization in the textile sector of the country. The brand today, the brand can be called an important asset for an organization, companies make an investment in positioning their brand in the market, because they know that in the future will change concepts for brands, it is no longer just about the product but to generate experiences, so the following research work is a requirement to obtain the title of professional in marketing, will develop a market study with quantitative descriptive approach with the aim of knowing the positioning of the brand MANPOTSHERD in the city of Ibagué for 2017.