Resumen

In the present work you have an export plan of Triskel Active Company’s products. To achieve the results, it was necessary to diagnose 9 areas of operation of the company with the help of Professor Paula Rodríguez's professional diagnosis, based on critical points and improvement plans and a proposal for impact. The impact proposal is considered as the export plan, where 5 markets are analyzed by means of a Hierarchical Matrix of Approximation of Foreign Markets and the United States is obtained as a target market. Different aspects of the target country are analyzed such as: consumer characteristics, competition, marketing mix and product situation in said market. The document ends with the proposal of an action plan where the drafting objectives, the INCOTERM (negotiation terms), the marketing channel, the drafting strategies and the activities to be carried out with the help of a schedule of activities and budget with their respective sources of financing.