Examinando por Tipo de Material "bachelorTesis"
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- PublicaciónAcceso abiertoActuación imparcial en la ejecución laboral del Contador Público(Universidad de Ibagué, 2018) Vivas Lombana, Yuly Natalia; Díaz Ramírez, Angie Carolina; Torres, Franklin EmirThe development and objective of this work is to identify and impact the conflicts of interest and objectivity to which an accountant in profession will have to face when acting in their work field since the work environment will always be an obstacle that aims to impede development impartial d the orders imposed in the contract. The subject of investigation was shaped by means of a real life case that allows the reader to easily identify the ideology of the topic and even detect the cons that a professional must face, and more if he does not adequately control situations of conflicts of interest. opportune safeguards that reduce the threat, also find through researches of alternative authors in academic bases concepts that strengthen this topic to clarify bases of interest that allow the concept in general to find a more adequate strengthening and deepening, all in order that the reader identifies in the document a recognition space in his work performance so that he personally makes findings that may be reaping the development of his work Taking into account any conflicts that may affect the accountant's code of ethics is the basis for applying safeguards that reduce these situations to acceptable levels in order to obtain an impartial and objective work environment that, in this case, will not affect any of the parties related to the contract. Therefore, it is very important that the professional always prior to the acceptance of a contract study all the variables of their client, since the standards inculcate us the importance of working with impartiality and objectivity.
- PublicaciónAcceso abiertoIdentificación y evaluación de las estrategias de promoción utilizadas por los hoteles de 3,4 y 5 estrellas en el municipio de Melgar Tolima(Universidad de Ibagué, 2018) Bocanegra Cruz, Gustavo Adolfo; Patiño Moreno, Érika AlejandraWith this approach, the theme chosen for the following investigation allows to identify and evaluate the promotion strategies used by hotels 3, 4 and 5 stars in the municipality of Melgar. Likewise, a qualitative research is carried out carrying out the in-depth interview, it is necessary to clarify, the interview is directed to the entrepreneurs of the most representative hotels in the municipality, according to the database provided by Chamber and Commerce was chosen nine hotels which are: El Bosque Hotel, Hotel Los Melgar Toboggans, Hotel Mediterraneo, Hotel Villa del Rosario, Hotel El Diamante, Hotel Alborada, Hotel Gran Paraíso, Hotel Damayu and finally the Hotel Anamichu Suites. In addition, this work is carried out with the purpose that the content is useful for entrepreneurs, students, teachers and others interested in the subject, which will allow the managers of the organizations to restructure their marketing strategies in order to improve the brand image and positioning.