Examinando por Materia "Promoción de las exportaciones"
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- PublicaciónRestringidoEvaluación de la Promoción de la Internacionalización: una aproximación a la industria de servicios del departamento del Tolima en Colombia.(Universidad de Ibagué, 2018) Tovar-Gasca, Sandra Lorena; Hernández Cifuentes, TatianaThe study evaluates the promotion of exports, existing policies and government actions from the perspective of the service sector companies of the department of Tolima - Colombia, which have internationalization activities or potential to do it. Based on a survey, it was collected from primary sources that companies have about the performance and effectiveness of the institutions that offer export promotion programs taking into account the expectations and needs for the things requested in the service. At the end of the study, it was found that companies prefer to promote by themselves the management of their promotional activities for their intention to venture into foreign markets.