Examinando por Materia "Mercado internacional"
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- PublicaciónAcceso abiertoAnálisis del potencial exportador del mango en el Departamento del Tolima(Universidad de Ibagué, 2020) Ramírez Garzón, Hasbladdy Yurany; Sánchez, Juan CamiloThe process of entering the international market allows different sectors of the economy an opportunity to increase income, knowledge and demand. This requires an analysis of products with export potential in the productive sectors of the different regions of the country. In this sense, the first objective of the research is to carry out a characterization of mango production in the country and in the region of the department of Tolima. This paper analyzed the export potential of mango in the department of Tolima within a local and international production and marketing framework. The analysis is developed through a search for information related to the contextualization of mango production in the country and the department, exports and imports of the product, consumption and marketing trends, in order to meet the demand in the international market. As well as the marketing of this product in the international market. The investigation includes information on exports and imports, production and consumption trends, in addition to analysis of international markets.
- PublicaciónRestringidoAsistencia de investigación: Plan de exportación de panela orgánica(Universidad de Ibagué, 2018) Garnica Hernández, Luis Ernesto; Medina Matiz, Esteban Emilio; Castaño Martínez, AlejandraThe purpose of the present investigation consisted in the design of an export plan of pulverized organic panela to determine the projection of the product in an international market, the work was carried out with sources of reliable, opportune and updated information, initially the economic situation is analyzed and the national offer of the panela to determine its socioeconomic relevance and the contribution and development of the Colombian regions, through an investigation and comparison of markets the selection of countries is concluded to determine the objective, alternative and contingency market. The United States was consolidated as the target export market, for the purposes of the work were identified its main economic characteristics, consumer behavior, consumption trends and the main factors that determine the demand for the product and the conditions of access that must meet to enter the market, to complement is developed a packaging strategy that allows the conservation and proper handling of the product during transportation and distribution processes, additionally defines the profile and logistics process including services, routes and tariffs that complement the export strategy.
- PublicaciónAcceso abiertoCapacidades dinámicas de marketing en la estrategia de distribución internacional(Universidad de Ibagué, Universidad de Valencia., 2020) García Ortiz, Paula Andrea; Calderón García, Haydée; Roa Vivas, Nidia
- PublicaciónAcceso abiertoEvaluación de la sostenibilidad de una agrocadena de suministro de producto fresco orientada al mercado internacional. Caso aplicado a la cadena del aguacate Hass del Tolima(Universidad de Ibagué., 2020) Martínez Aroca, Yorladys; Tovar Perilla, Nelson Javier; Bermeo Andrade, Helga Patricia
- PublicaciónRestringidoPlan de exportación de camarón "La Granja Piscicultura SAS"(Universidad de Ibagué, 2018) Aragón Echeverry, Estefanía; Acosta Salas, Stefanía; Díaz Moya, César AugustoLa Granja Piscicultura SAS is a tolimense company dedicated to the cultivation, production and commercialization of shrimp whose objective is to position itself as one of the best Colombian companies for the freshness and quality of its product. The purpose of this project is to evaluate the internationalization potential of the company, analyzing its strengths and weaknesses in order to determine if it has the necessary capacity to meet both national and future international demand, identify which are the possible markets to penetrate and what health and legal measures are required by them to achieve a successful entry into the international market. All these objectives are carried out with the help of different tools, the first of which is a Test called the Test of Internationalization Potential; which is applied directly to the partner of the company and is responsible for evaluating each of the areas that the company has, including production, marketing, human talent and ending in finance. In addition to this Test, another resource used was the country selection matrix in which the 5 countries that consume and import the most shrimp are chosen and their respective analysis is carried out in the political, economic and social environment. Finally, it is concluded that although the company is new and is beginning to explore different fields, if it has a certain potential that can be exploited in the future, because it has a large and very hygienic plant, its processes are standardized and organized and its product is of good quality, in addition to being very desirable in the market. international market as it is the case of its found target market which is the United States.
- PublicaciónRestringidoPlan de exportación de la empresa Porcitolima S.A con el producto porquinaza a Chile(Universidad de Ibagué, 2018) Díaz Bonilla, Carlos Augusto; Cuellar Muñoz, Luis ErnestoCurrently small and medium enterprises are aimed at entering or exploring the international market, this work is aimed at studying and developing the export plan for the company Porcitolima is a company dedicated to the production and marketing of fertilizer, this company is in the agricultural sector and one of its aims is to meet the needs of consumers through the quality and variety of products. the company wants to enter a new market. The second step is the analysis of the target market that in this case is Chile because the company wants to enter the Chilean market for this an analysis of some variables will be made to analyze this market. In addition, a sectorial analysis of the selected market must be made with the purpose of identifying the main competitors, the behavior of the consumers and the opportunities and threats that can be presented in this market. Also, the proposal of marketing is made, and finally, the logistics of export to the selected market for the product of the company.
- PublicaciónRestringidoPlan de exportación de Limón Tahití para la empresa agropecuaria y criadero San Fernando S.A.S.(Universidad de Ibagué., 2018) Mora Ospina, Laura Juliana; García Molano, Héctor Hernando
- PublicaciónRestringidoPlan de internacionalización de la Empresa Fajas Madelca(Universidad de Ibagué, 2018) Campuzano Campuzano, Jessica Alejandra; Martínez Jaime, Yahura Nicole; Rodríguez Ferro, Paula LorenaThe present internationalization plan aimed at the company Fajas Madelca was carried out in four phases, first defining the Where are we?, indicating how the company is currently, what it has and what it lacks; Where do we want to reach, investigating the possible markets that the company wants to penetrate, the forms, requirements and facilities to do so, selecting through a matrix and research the target country, the potential and contingency resulting in the United States, Spain and Mexico respectively; including, in a complementary manner, its main direct competitors; consequently, the "Marketing proposal for the target market". Within the proposal are determined 4p´s: promotion, advertising, product and distribution, ending with an "Action Plan for the target market" relevant for the company taking into account internal and external aspects of it, being consistent with the legality of the target country and proposing the appropriate logistics to penetrate the U.S. market. (Rodríguez, 2017).