Examinando por Materia "Maquinaria agrícola"
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- PublicaciónRestringidoDiseño de un plan de marketing y análisis de posicionamiento para la empresa Representaciones Agrícolas del Tolima Ltda.(Universidad de Ibagué., 2019) Gutiérrez Sánchez, Lizeth Fernanda; Plaza Echeverri, Javier Mauricio; Yate, Íngrid PaolaThe agricultural sector, being one of the most important in the Colombian economy, must be seen as a great field of opportunities. The company Representaciones Agrícolas Ltda. Is part of it, in the Trade of spare parts for agricultural machinery activity. This is how this document presents a diagnosis and a marketing plan, drawn up from a qualitative investigation in which, as instruments, a documentary review of the five most recent years was carried out, a focus group in which they participated clients and potential clients, and an interview with the organization's management.