Examinando por Materia "Gestión de la comunicación"
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- PublicaciónRestringidoGestión de la comunicación en los procesos de internacionalización de la oficina de relaciones internacionales(Universidad de Ibagué, 2017) Herrera Rojas, Valentina; Godoy, HéctorThe following work, carried out from the investigative assistance modality, exposes the positioning of the internationalization culture of the Bureau of International Relations ORI Internations, of the University of Ibagué, with the objective of optimizing the Successful experiences through strategic communication, as a tool for the articulator of the applied case study to identify and analyze implementation of the guidelines developed in the systematization and categorization of the successful experiences, from the Customer Relationship Management model. This applied research is developed to accommodate the modality of assistance. research project; "Strategic Planning as a factor of success in the development of the development of the internationalization subsystem of the Relations Office of the University of Ibagué. Definition of a roadmap for the 2028 Vision Achievement" inscribed in the Unidere research group, Sciences of the University's international relations office. It was carried out with in order to comply with the socialization of the different activities in the field of internationalization of the institution corresponding to the established guidelines by the National Accreditation Council, in order to strengthen internationalization of the university. For this purpose, the design of communicative tools is indispensable. that allow to socialize with the academic community, the different activities that in of internationalization, have been promoted by the ORI. In addition to this, the worked on the creation of a framework and diagnostic reference in management of the main strategic categories of internationalization, with the aim of improving the to provide meaningful knowledge and learning that will enable the development of the appropriation of experiences, their theoretical understanding and their application in the future, thought from a transforming perspective from the communication.
- PublicaciónAcceso abiertoProcesos de comunicación en la población artesana de Ibagué: Estudio de caso(Universidad de Ibagué., 2019) Gómez Quijano, Antonella; Quiroga Quintero, Gisela Andrea; Bermúdez Ramos, Rosa Camila; Espitia Hernández, Luz DaryResearch work entitled communication processes of the artisan population of Ibagué: case study. This inquiry reveals the communicative processes that exist among the artisans of this city and with the governmental and private entities in charge of the artisanal sector. It was also possible to characterize the artisan community, based on research tools such as social cartography, interviews, field diary and media tracking. Therefore, it was identified how many artisans there are in Ibagué, age range, location of their workplaces and the different types of artisan products found in the city. At the end of this investigation, a series of recommendations were established for the consolidation of an artisan guild and the improvement of its communicative practices.
- PublicaciónAcceso abiertoReflexiones desde la comunicación: 12 años de investigación del grupo Rastro Urbano(Ediciones Unibagué, 2022-12) Alba Sanabria, Beatriz Helena; Arboleda Molano, Jennifer; Ávila Barbosa, Tatiana Alexandra; Barón Gil, Orlando; Calderón Rodríguez, Daniela Alejandra; Coba Gutiérrez, Patricia; Espitia Hernández, Luz Dary; Forero Machado, Sergio Andrés; Forero Ramos, María Camila; León Grimaldos, María Victoria; Mestre, Octavio; Lopera Molano, Ángela; Ortiz Gordillo, Andrés Felipe; Ospina Toscón, Juan José; Pastor Quevedo, Elisa Fernanda; Patiño Ospina, Sandra Carolina; Peñaloza Kairuz, Eduardo; Rodríguez Pérez, Carlos; Velandia Silva, César Augusto