Examinando por Materia "Diagnostico empresarial"

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    Asistencia de investigación: Diagnostico empresarial, plan de mejoramiento y plan de marketing para la Empresa IN-HOUSE ENGLISH
    (Universidad de Ibagué., 2018) Gómez Ocampo, Luis Carlos; Moyano, Yenith
    This research work is developed through a business diagnosis that contains a series of specific questions for each of the functional areas of the company, this type of questions can identify the strengths and weaknesses it has in its internal functioning, in addition to allowing it to address the external factors of the environment; the detected weaknesses will be corrected according to the requirements and needs of the company, these will be developed in a section that will be named as improvement plan and the same will be separated according to each area of the company; in the third section of this work will be developed a marketing plan expressly requested by the manager of the company Mr. Paul Guthrie, this is due to the spare part that is being made in the marketing area. Therefore, this work is expected to be taken as a point of reference by management, due to the serious, correct and reliable development that will be given to it and with a single dedication where real results will be obtained and are expected to be positive by the completion of the business diagnosis, improvement plan and strengthening the marketing area with a marketing plan. It is necessary to mention that this work will be carried out with information taken from the present and if in a long period the same one can be not relevant for the company according to the time in which it is wished to revise the same one.
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    Diagnostico empresarial con plan de mejoramiento y con plan de impacto en el área de mercadeo para la Empresa Itams Soluciones
    (Universidad de Ibagué, 2018) Trujillo Salazar, Diego Andrés; Aponte López, Andrés Camilo
    In order to contribute to the company's organizational processes, it is necessary to carry out a business diagnosis, with which deficiencies can be identified in order to develop improvement plans according to the needs of each functional area and which is also adapted to the needs of the company. This investigative work is carried out with the consent and approval of the current legal representative of the company, Mr. Adrian Saldaña. This business diagnosis is of vital importance because it reveals both internal and external factors involved in the processes and activities of the organization, which will allow us to obtain within the internal factors, the strengths and weaknesses of the company and external factors, the opportunities and threats the company must face against its competitive sector, generating alternatives to develop a general improvement plan in which they can develop and fulfill the purposes of the company in the short, medium and long term in a lasting way.
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    Diagnostico empresarial con plan de mejoramiento y propuesta de impacto para la Empresa de Servicios Públicos de Acueducto y Alcantarillado y Aseo del Guamo E.S.P.
    (Universidad de Ibagué, 2018) Monroy Olaya, David Guillermo; Durán Montilla, Diego
    Over time, public companies show sudden changes in their administrative performance only, where it is observed that the change of a mayor, governor or president can call the end of a period of good or bad management by those in charge of the company, it is very unlikely that a company of this nature will succeed in establishing such significant changes that lead to greatness as the comparison of private companies, where the concern to provide good service, manage costs, be pending maintenance and not cause environmental damage are at the top of the concerns. For this reason, it is considered difficult to participate in aspects such as the effects of an area such as marketing, where it is unlikely that any type of change can be made in reference to customer acquisition, service management, advertising and other aspects; bearing in mind that in other companies this area represents the existence of the same. Therefore, in the public services company "ESPAG ESP", the possibility of developing a business diagnosis was considered and subsequently authorized, which would allow the research method to investigate the strengths and weaknesses of the organization in order to determine the aspects to be changed as they see necessary in the development of improvements that generate positive changes in the functioning and other improvements that improve other relevant aspects of the organization.
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    Diagnóstico empresarial con plan de mejoramiento y propuesta de impacto para la empresa El Cafetero.
    (Universidad de Ibagué, 2019) Esquivel Aguiar, Sindy Liliana; Esquivel Barrios, Luis Carlos
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    Diagnóstico empresarial HIFER S.A: Estudio de caso.
    (Universidad de Ibagué, 2019) Morato Marín, Andrés Felipe; Rojas, Dayani
    The present is a business diagnosis made in the company HIFER SA. In which the reality of the company is investigated at present and the factors that can influence the positive and negative way its local and national environment, in the different areas such as political, social, technological, economic and competitive that once that we can evaluate the weaknesses, threats, strengths and opportunities in order to reorient or reaffirm the strategic objectives and vision of the company by 2023 and make it more competitive, compared to the different companies that represent direct competition for it and make it grow in a sustainable way and make it last over time.
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    Diagnóstico empresarial y plan de mejoramiento a la empresa INAGRO S.A.S.
    (Universidad de Ibagué, 2018) Quintana Sánchez, Diego Ariel; Tovar Gasca, Sandra Lorena
    Agriculture is one of the main economic activities developed in the department of Tolima; within this economic sector, there are companies that commercialize agricultural inputs and provide technical assistance services in cultivation. However, this group of companies has also been joined by mills, which within their portfolio have included technical assistance services and marketing of agricultural inputs. Given the energetic and diverse competition that has been occurring in the sector, and seeking to strengthen and differentiate in the market, the managers of INAGRO S.A.S have allowed a diagnosis of the company in favor of continuous improvement in each of the areas of the same, for its strengthening and consolidation in the sector where it develops its activities. This document compiles the numerical and graphical results obtained from the business diagnosis made to the company INAGRO S.A.S; which is a company dedicated to the marketing of agricultural inputs and technical assistance services in the cultivation in the central and northern area of the department. In the same way, the respective analysis of each functional area of the company are found, evidences and improvement plans with the purpose of optimizing the areas that present weakness and to improve their position in the market.
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    Diagnóstico empresarial y plan estratégico para la empresa Medicadiz S.A.S.
    (Universidad de Ibagué., 2020) Duque González, Kelly Alejandra; González Ospina, Guillermo Alberto
    This document entitled as "Business Diagnosis and Strategic Plan for the Medicadiz S.A.S." developed by the student Kelly Alejandra Duque González, who is aspiring to the professional title of Business Administration for the Faculty of Economic and Administrative Sciences. In which a research process was developed with the use of a tool known as "Business Diagnostic Module", which was complemented with other analysis tools such as an evaluation matrix of external and internal factors, a versus between both factors, Matrix of strategic position and evaluation of the action and finally a SWOT matrix, which contained all the matrices and information that was previously collected in order to formulate strategies in favor of establishing strategic planning, which was achieved through devising objectives strategies, a mission, a vision, an action plan and a CAME matrix, all those analysis tools, will help to successfully complete the document and the research that was carried out on the company Medicadiz SAS, which will serve in the future for those interested In knowing how to complete a process of these in any organization or as those responsible for the company, it can be They are interested in improving in a certain way the strategic planning that they currently have.
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    Diagnostico empresarial, plan de mejoramiento y plan de impacto a la Empresa Rancho Medina Parrilla S.A.S.
    (Universidad de Ibagué, 2018) Salazar Godoy, Lizzette Fernanada; Medina Herrera, Mayra Alejandra
    The business diagnosis for the company Rancho Medina Parrilla SAS minutely reviews the administrative structure of the company to analyze each functional area (strategic direction, marketing and sales, production or service, finance, human talent, legal framework and environment) and identify the strengths and weaknesses within the organization. It can be used as a reference to carry out an improvement plan and create strategies in each area. A very useful tool to know the current situation of the company and the problems that impede its growth in the sector. Finally, an impact plan is presented in the environment, the changes that take place inside the company, its magnitude, the contribution within the company and the power to the extent that the expected results are achieved or not.
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    Diagnóstico empresarial, plan de mejoramiento y plan de mercadeo para Cooperativa Serviarroz.
    (Universidad de Ibagué., 2019) Quintero Rodríguez, Hernán; Delgado Morales, Carlos José; Montoya Céspedes, Francisco Javier
    At present, many companies need a tool that allows them to know the state they are in, that is, to identify which are the flaws that are presented in each of their functional areas, that is why this work uses as a case of I studied Cooperativa Serviarroz Ltda., located in the city of Ibagué hoping that through a business diagnosis you can identify the situation in which you are, what problems you are going through and how you can optimize your resources through improvement plans and a marketing plan , focused on satisfying the needs and requirements of those responsible for the company. As a tool for the analysis the Business Diagnostic Module was used, created by Paula Lorena Rodríguez Ferro, in which a series of interviews for the collection of the necessary information with each one of the functional areas can be found, all the above was developed by Hernán Quintero Rodríguez and Carlos José Delgado Morales, students of the International Business Administration program at the University of Ibagué, under the guidance and direction of Francisco Javier Montoya Céspedes.
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    Diagnostico empresarial, plan de mejoramiento y plan estratégico en el servicio al cliente en la Empresa Óptica Visión Total
    (Universidad de Ibagué, 2019) Cortés Vargas, Edilberto; Ávila Barbosa, Tatiana Alexandra
    This grade work has as objective the development of the tool of a business diagnosis to the Optical total vision, which served to define the strengths and weaknesses of the company, besides a plan of improvement constituted by a matrix of activities and strategies to attack the weaknesses and needs found in each area, also the creation of a plan of execution of the results and execution of the execution of the execution of the activities. The areas of the company were evaluated with questions designed by the module of the business diagnosis, which were very punctual and effective to find that strengths and needs the company has. With the analysis process of the company, important results were obtained that with the implementation of the improvement plan can create a competitive advantage, attract new users, loyalty to frequent customers, increase their sales and finally generate greater profits for the owner. Finally in the work was carried out a strategic and operative plan that is proposed to the Optics Vision Total to execute, in order to be able to capture new users and increase their profits.
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    Diagnostico empresarial, plan de mejoramiento y propuesta de impacto a la Empresa Escala Construcciones y Remodelaciones S.A.S.
    (Universidad de Ibagué, 2018) Plazas Pérez, Jesús David; Cely Enciso, Carlos Alberto
    This applied research is designed to recognize by means of the use of a diagnostic business assessment tool; the endogenous and exogenous factors that the operation of Escala Construcciones y Remodelaciones S.A. S. and that facilitate or hinder the commercial operation of the same in the city of Ibagué. Determined the methodology of diagnostic intervention Escala S.A.S is carried out a process of deep and conscientious immersion in which the present conditions of operation from the perspective of the managerial, operational and client levels in general; for to know the impact that these factors generate in the normal development of the same one. Finally, the author seeks to propose strategies for corporate improvement from the point of view of academic perspective as an International Business Administrator that will allow us to consolidate this company as a generator of work and commercial dynamism for the Ibagueran community and tolimense.
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    Diagnostico empresarial, plan de mejoramiento y propuesta de impacto a la Empresa Instituto Oftalmológico del Tolima
    (Universidad de Ibagué, 2018) Vargas Lozano, Laura Roxana; Albino Fuque, José
    A business diagnosis is of vital importance for any type of organization, since thanks to this one the existing impediments in the execution and development of the activities of the company are determined, which allows to implement the necessary improvements to the problems found. This is done in order to generate progress in the normal functioning of the company's functions and to have a broad outlook in the future. By means of the use of the tool created by Rodríguez Ferro, it is intended to achieve an excellent development of the subject, since it is a complete guide of the aspects that must be handled and taken into account for its execution. At the same time, the application of the diagnosis will allow to create strategies that lead to the improvement and to the strengthening of the activities developed by each one of the areas pertaining to the company. The project will strengthen and provide the Instituto Oftalmológico del Tolima, the necessary tools in compliance with regulations, both administrative and welfare processes that can be implemented, to consolidate the leadership of the company at regional and national level with the best quality standards, which will make the population that requires such specialized attention, have more efficient access to the solution of their visual problems.
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    Diagnostico empresarial, plan de mejoramiento y propuesta de impacto de la empresa Construcam Construcción SAS
    (Universidad de Ibagué, 2019) Rojas Fajardo, Julián Camilo; Maceto Celemín, Tania
    Business diagnosis, improvement plan and impact proposal for the company Construcam Construcción SAS, a participating organization in the construction sector, which focuses mainly on public procurement, more specifically with direct companies in the states, with clients such as the national police , the national army, some mayors of the country, governorates and other entities interested in having a responsible company, the work was developed by Julián Camilo Rojas Fajardo international business administration student, under the guidance of Tania Maceto Celemín, a public accountant of profession; the work was carried out in order to determine the positive or negative factors that affect the operation of the company from each of its functional areas, where it is established that weaknesses need improvement plans in an early execution that generates quality performance, as well as the desired growth on the part of those responsible. An impact proposal focused on the marketing area was also developed with the need to create a more effective or more widely used communication system than currently used and the development of a marketing plan that allows organizing the functionalities and objectives of the market. area.
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    Diagnostico empresarial, plan de mejoramiento y propuesta de impacto para la Empresa Moblida'r
    (Universidad de Ibagué, 2018) Susunaga Cifuentes, Luisa Fernanda; Castro Martínez, Yolima
    This research work which includes the development of a general business diagnosis, a subsequent improvement plan for each functional area that needs corrective action and a final impact proposal for an area of preference for the developer of this work, during the development of this work will be able to appreciate many actions in which it will be possible to identify internal factors such as strengths and weaknesses, in addition to external factors such as opportunities and threats, which can or are generating a positive or negative change for each functional area of the company, all the development of this work was with the final approval of the administrative manager and his intentions to know the final results. In addition, it is taken into account that this work is a starting point that the company can reference for the development of improvements, in addition to having as a base the recommendations developed and raised in the same; which were deepened by a research process in obtaining data in the first part to then establish the factors to correct, this company would have some steps to follow to improve its current operation.
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    Monografía: “Diagnostico empresarial y plan de mejoramiento de la empresa Cultivos Casa S.A.S”.
    (Universidad de Ibagué, 2019) Palma Correa, María Camila; Torres Ramírez, Stefania; Reyes Martínez, Jaime Eduardo
    The present work of degree titled "Business Diagnostic and Improvement Plan of the Company Cultivos Casa S.A.S"; It studies initially the current situation of this society, which is dedicated to produce and market high quality agricultural products such as: rice, lemon and mango. To have knowledge of this situation, an internal and external analysis is carried out; where tools such as ICP, PEST, Porter Diamond, POEM and SWOT are applied; allowing to recognize weaknesses, strengths, opportunities and threats that the company has. In addition to this, an improvement plan is formulated that provides solutions to the problems identified in each of the functional areas; thus generating a competitive advantage.
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    Plan de Internacionalización para la Fábrica de Licores del Tolima
    (Universidad de Ibagué. Facultad de Ciencias Económicas y Administrativas. Programa de Administración de Negocios Internacionales, 2019) Navarro Ospina, Angie Lorena; Barrero Perilla, Marcos
    The business internationalization is a process through a company projects its efforts to a foreign market where doesn’t have presence. This activity is realized due to the globalization level nowadays, generating a dynamized economy and covering the unsatisfied needs of humans. It’s important to notice that the companies internationalization bring with it a large amount of benefits that tends to increase the competitive advantage of an organization. The process of internationalization is conformed by four phases: internationalization potential diagnosis of the company, search of the target market along with the strategy and the pertinent entry mode for this one, then structure a marketing proposal of the product according to the normativity and culture of the target market, due to ease the product access to the objective market and finally the implementation of the previous phases to begin the process. Within this document is done a study for the Fábrica de Licores del Tolima, an industrial and commercial state company with the aim to create an internationalization plan for the company and its product Aguardiente Tapa Roja.