Examinando por Materia "Decisión de compra"
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- PublicaciónAcceso abiertoInvestigación de mercados para determinar la aceptación de un almacén comercializador de eléctricos y ferretería en el sector de la comuna nueve en la ciudad de Ibagué para el año 2018(Universidad de Ibagué., 2019) González Quintero, Rubén Darío; Barrero Sefair, Gabriel EduardoMarket research is a fundamental tool for organizations, they have been implemented in large, médium and a small companies; continuous change and technological progress have been the main causes of most companies implement this strategy. The use of this tool is essential, as it provides valuable and quality information for decision making. In addition, this study is carried out order to make measures to make decisions and focus on minimizing riks, it is important to create a company, its impelementation is crucial because if you want to obtain effective results you must become the center of the business strategy.
- PublicaciónAcceso abiertoEl Merchandising: su impacto visual en los procesos de decisión de compra en centros comerciales de la ciudad de Ibagué en el año 2018.(Universidad de Ibagué, 2019) Abello Bastidas, Anlly Lorena; Pachón Ospina, Luis GerardoThe purpose of this paper is to show the importance of Visual Merchandising and how it becomes a decisive strategy at the time of purchase; This is a very important factor nowadays, as the Superintendency of Industry and Commerce stands out in its economic study of the retail sector in Colombia that shows us that in recent years there has been a greater competitiveness in sales among the stores (points retail, hypermarkets, stores, etc.) (SIC, 2012) That is why this document aims to describe the methods that Visual Merchandising has and how it impacts the consumer, in order to implement strategic plans to improve customer loyalty and competitiveness among points of sale in the shopping centers of the city of Ibagué. The development of this work aims to fill the gaps on the subject to investigate and provide strategies and observations to the possible failures that are occurring in one of the main commercial centers of the city of Ibagué. The main objective of the research is to establish which visual merchandising factors affect the consumer's purchasing decision process in a shopping center in the city of Ibague.
- PublicaciónAcceso abiertoTécnicas de persuasión aplicadas al cierre de ventas(Universidad de Ibagué., 2019) Gómez Sánchez, Andrés Felipe; Alejo Riveros, ArgemiroThe Persuasion Techniques applied to Sales Closure research was developed using a qualitative cutting methodology, through a systematic bibliographic review, in which the main authors who have made significant contributions to the subject of study were investigated. In the development of the research, the main techniques that can be applied in a practical and practical way can be applied by any company in its commercial exercise are collected and exposed. It is for this reason that it became necessary, the research of theorists who, due to their studies in the fields of marketing and psychology, gave significant solutions and contributions in the construction of this type of tools. After reading this research, the reader will be able to understand the relationship between the two psychology and marketing disciplines in the business year. With the investigation carried out, a practical manual was constructed where the different techniques can be consulted in an intuitive way making this manual a useful and easy to understand consultation tool for anyone who wishes to improve their negotiation skills.