Examinando por Materia "Commerce"
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- PublicaciónAcceso abiertoOVA: Incoterms 2020(Universidad de Ibagué, 2021-07-23) Sánchez López, Juan Camilo
- PublicaciónRestringidoPlan de internacionalización de la empresa Comestibles Ricatorta Ltda.(Universidad de Ibagué., 2019) Valbuena Barbosa, Mario Julián; García Espitia, Brayan Camilo; Días Moya, Cesar AugustoDesign of the internationalization plan of the company Comestibles Rica Torta LTDA. In order to be clear to the company the process of the transition towards internationalization. Through a micro-economic and macro-economic diagnosis of the company to determine the capacity when entering the international markets. To do this, a SWOT matrix had to be implemented in order to identify the strengths and weaknesses of the company. In turn, a matrix of 5 countries with a high consumption of the products of the bakery sector. Which were the United States, Chile, Cuba, Panama and Peru. Chosen to elaborate the selection matrix and by means of some variables, the 3 countries could be identified. As a target country, Chile was positioned, potential country Peru and contingency country United States. On the other hand, the “Achira” was chosen as a product to be exported with INCOMTERM FBO. For this, some changes in the size and packaging of the product had to be taken into account. Distribution and promotion strategies were generated to enter the Chilean market. Identification and investigation of the competition as the objective of exporting a product, which is the Achira with all the attractions that allow to get the company Comestibles Rica Torta LTDA a good acceptance by international consumers.
- PublicaciónRestringidoPlan de internacionalización hacía México para la Empresa Confecciones Caribean(Universidad de Ibagué, 2018) Gualtero Buitrago, Yineth patricia; Sánchez, Juan CamiloThe present internationalization plan towards Mexico for the company of confections called caribean, develops from the need to identify a second export destination additional to costa rica, in witch the company at the present time keep up business relationships. so, for a company with 31 years of experience in a competitive, interconnected and globalized environment the choice of a second export destination becomes essential. For achieving this, the plan for internationalization is proposed for one product with less quantity of accessories, lower requirements, the experience with the first importing country which has shown that docker’s short, one of the eleven products that the company has over time it has positioned in addition, it has been characterized by quality to a low price with high design. Finally, to answer which country the export must be made the sectoral analysis will be done of the origin country; a diagnosis of the company by areas and a characterization of the product including tariff heading. the matrix will be done for each preselected country with variables of analysis and assignment of pesos determine the target market, potential, and contingency, being mexico, united state and United Kingdom, for the target market The profile of the consumer is analyzed and a marketing proposal is proposed in the way that ompany can take advantage of its exporting potential its strengths as a company in light of this proposal .