Examinando por Materia "Análisis situacional"
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- PublicaciónRestringidoDiagnóstico empresarial y plan de mejoramiento a la empresa Tus Autos S.A.S.(Universidad de Ibagué, 2018) Vargas Peña, Joan Daniel; Pachón, Luis GerardoThe present bachelor thesis is the result of the application of the business diagnostic module of Professor Paula Lorena Rodríguez Ferro, which was executed to the company Tus Autos S.A.S. with the objective of analyzing each one of the functional areas of the company allowing to determine the critical points that significantly affect the growth of the company, one of the main points is strategic planning and marketing planning, based on these results an improvement plan was created that includes strategies for market planning, niche segmentation and marketing, aimed to generating sales growth of 20% for 2019 and a positioning of the brand "Tus Autos SAS"
- PublicaciónRestringidoDiagnostico empresarial, plan de mejoramiento y propuesta de impacto a la Empresa Instituto Oftalmológico del Tolima(Universidad de Ibagué, 2018) Vargas Lozano, Laura Roxana; Albino Fuque, JoséA business diagnosis is of vital importance for any type of organization, since thanks to this one the existing impediments in the execution and development of the activities of the company are determined, which allows to implement the necessary improvements to the problems found. This is done in order to generate progress in the normal functioning of the company's functions and to have a broad outlook in the future. By means of the use of the tool created by Rodríguez Ferro, it is intended to achieve an excellent development of the subject, since it is a complete guide of the aspects that must be handled and taken into account for its execution. At the same time, the application of the diagnosis will allow to create strategies that lead to the improvement and to the strengthening of the activities developed by each one of the areas pertaining to the company. The project will strengthen and provide the Instituto Oftalmológico del Tolima, the necessary tools in compliance with regulations, both administrative and welfare processes that can be implemented, to consolidate the leadership of the company at regional and national level with the best quality standards, which will make the population that requires such specialized attention, have more efficient access to the solution of their visual problems.
- PublicaciónRestringidoDiagnóstico empresarial, plan de mejoramiento y propuesta de impacto de la empresa Water Juliz S.A.S.(Universidad de Ibagué, 2018) Torres Bernal, William Alexander; Galindo Vargas, Adriana IsabelOrganizational Diagnosis, Improvement Plans and Impact Proposal of the Water Juliz SAS Company, It´s a document prepared by William Alexander Torres Bernal and the collaboration under the supervision of Adriana Isabel Galindo Vargas, who is a Professional in Public Accounting. This document was to create to offer guide to businessmen and students in undergraduate and postgraduate programs, who want to get a guide under which they can develop an organizational diagnosis in general to determine the current functioning of an organization, in the same way the text it provides all the necessary analyzes on the procedures to be followed to carry out the diagnosis, the development of improvement plans, if necessary for the areas and processes affected or considered weaknesses, in addition to which are considered important according to the term in which they should be implemented. Therefore, the document offers the variables to be analyzed by the interested persons and the areas in which it is necessary to take precise care when are analyzing, they are understanding the level of relevance that they have on the growth that the entrepreneurs wish to obtain on their organizations.
- PublicaciónAcceso abiertoFormulación de un plan de marketing internacional para introducir licor de cacao orgánico desde la región de Chaparral al mercado de Holanda.(Universidad de Ibagué, 2019) Alfaro Rivera, Cyndi Alejandra; Pachón, Luis GerardoThe research that was developed under the title "Formulation Of An International Marketing Plan To Introduce Organic Cocoa Liquor From The Chaparral Region To Netherlands Market", in which we sought to analyze different factors to obtain the necessary information on how to introduce a product in the foreign market, which is why certain guidelines were followed, such as the initial analysis of the local environment, where the product is produced and from where it will go abroad, and then analyze the type of product, characteristics and other information to facilitate the search for information in order to meet the necessary requirements in the target market, which generated the need to create a selection matrix with the inclusion of three possible target markets such as Germany, Holland and France, analyzing political, economic factors , socio-cultural and geographical that will provide the necessary information to make a decision, in such a way that it would finally allow the development of an international marketing plan. Therefore, Holland was determined as the target market, which met certain necessary and favorable requirements to market the product, which had to undergo changes to be marketed, such as changes in the presentation, with a new and innovative design, the which generates attraction, the development of new marketing strategies through a marketing mix and everything else that facilitates the adaptation of the product.